Google best practices to improve Google Ads optimization level.

Google best practices to improve Google Ads optimization level: -

  • Google has published a set of best practices to help Google Ads users improve their optimization scores.
  • Optimization level is a metric that evaluates how well a Google Ads campaign is optimized.
  • The score ranges from 0% to 100%, and 100% means that 100% means that the account is configured to perform at its maximum potential.

To improve the optimization level of Google Ads:

Google offers the three best practices for maximizing your optimization score.

Efficient account management:

  • Users can manage their Google Ads account more efficiently by prioritizing which actions have the most potential to improve optimization scores.
  • Google Ads makes this easy by recommending the most powerful optimizations for an account.
  • The optimization score uses historical performance, auction simulations, and machine learning to make recommendations.

Apply recommendations that support business goals:

  • Google recommends checking the recommendations regularly.
  • Google Ads frequently offers new recommendations based on real-time data.
  • Stay on top of the latest recommendations by checking at least once a week.
  • Focus on the recommendations based on the score increase and discard the recommendations that are not aligned with the objectives.

Analyze recommendations in their own terms:

Google points out that users can filter recommendations by these 4 sections:

  • Ads and extensions
  • Offers and budgets
  • Keywords and targeting
  • Repair

Recommendations can also be downloaded for offline analysis.

Currently, the optimization level assesses how well search campaigns are configured.

Soon it will also include the display, video, shopping and app campaigns.

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