10 Concepts to remind before building a website

Here are the 10 Concepts to remind before building a website:

The process of building a website is very simple, there are a few important things to consider before taking the first step towards building an online presence as a creative professional.

01. The purpose of the site:

The first and most important concept concerns the reason for launching the website to begin with.

Creating the website for business reasons or for any other reason will require the purchase of a domain and a hosting plan.

Maintain a professional and user-friendly website design, create a constant flow of fresh content to attract visitors and keep them coming back.

02. The target audience:

The target audience of the website or the people who want to attract as visitors.

Think about who would have a real interest in the job and if they would pay for it.

Need to have more information about the target audience's level of experience with the topic and how to encourage the target audience to make a purchase.

03. Attract audiences to the website:

Immediate follow-up is how to attract the target audience and get them to see the content.

Use digital marketing to the advantage.

Start the own blog.

Stay active on social media.

Regularly haunt online forums.

Practice search engine optimization.

Even pay for ads if necessary.

The goal is not only to attract traffic to the website, but to attract the right demographics of traffic.

04. Bring the audience back:

Once visitors are drawn to the website, the next step is to retain them. Internet users have a short attention span and rarely stay too long on a single page.

Unless the website is filled with new content to keep readers interested, and there are things they can do to stay engaged with the website, they will likely leave.

There are several ways to increase the average time spent on the website. First of all, will need a scan tool.

Google Analytics can help determine the bounce rate, or the percentage of people who entered the website and left without clicking anything else.

Introducing a comments section on the blog, adding social media buttons, and including a call to action are all proven ways to improve bounce rate.

05. Call to action:

An element on the website page that encourages people to take action.

Improve bounce rate by adding a call-to-action button.

A call to action is an element on the website page, usually a button or form, that encourages visitors to take an action or interact with the website.

It is the most important part of building a website because it helps turn visitors into customers.

A call to action can be as simple as an email newsletter sign up button or a link to a product page, but it should be designed to grab attention.

The whole website design is built around this call to action.

6. Stand out:

Must bring a unique perspective to the line of work.

Have access to unique sources of information in the industry.

Have a great story to tell and try to make the website really distinctive.

Make website and brand differentiation possible with nothing more than a unique voice or writing style.

If having more than one way to beat the competition, that's always an advantage.

07. The main source of traffic:

There are two types of sources that can be used to attract visitors to the website: organic and inorganic.

Organic traffic is derived from search engines, unpaid links on other websites, and direct results from people's browsers.

Inorganic traffic, on the other hand, is traffic generated by money, like paid advertisements and promotions.

The idea behind a successful website is to maximize organic traffic and use inorganic sources wisely.

This is because organic traffic improves website ranking in search engines, unlike inorganic traffic.

Need to find a way to drive as much organic traffic to the website as possible through Search Engine Optimization (SEO) and Social Media Marketing (SMM).

8.Create site content:

It might sound obvious, but a good website needs content creators who regularly replenish it with fresh material.

Content creators are usually writers, artists, photographers, or even all three!

Either create the own content, which is the recommended method for individuals and small businesses, or pay someone to do it.

Without content, visitors will have no reason to access the website. 

Think long and hard before assigning someone the role of creating content for the website.

09. Have: Technical knowledge:

Need to know how to code - is familiarize with the basics like setting up a content management system or installing a web design theme.

There are some people who charge a lot of money to do just that, but knowing it will help to save a lot of money.

Knowing how to set up a content management platform, one can even choose a cheaper hosting plan instead of a plan that automates the process for which is more expensive.

By using powerful website builders like Wix or Weebly, or purchasing a ready-made WordPress theme,  can build the own website without writing a single line of actual code.

10. The total budget:

Building a website doesn't have to be expensive, but it can be, as needed.

On the verge of starting a website for business reasons, it is wise to have a budget in place before going any further.

I thought about dividing the budget into separate categories like hosting, web design, and marketing campaigns.

Depending on the specific use case, the budget should be allocated appropriately among all of these categories to achieve the best results.