Passage indexing
Passage indexing: -
There are few things that Google loves more than updating their ranking signals.
Passing indexing isn't a huge update from Google. This is a small tweak to help the search engine better understand the content and provide the best results for people on the Internet.
Google Pass Indexing is an automated feature that extracts sections of pages in search engine results, even if the page covers a subject that is slightly different from the main subject.
That's a ton of useful content, but it also means the whole post probably won't rank well for terms like "affiliate marketing networks."
With passage indexing, Google can extract sections of the content and rank it independently from the rest of the page.
The indexing of passages has an impact on the search results.
Google bolds certain words that it deems relevant for the search.
It searches for keywords indicating that the content is likely to be useful for a specific query.
Passing ranking is actually a change in ranking rather than a change in indexing, so one can see these terms used interchangeably.
Featured Snippets provide users with instant responses to short questions, which means users don't have to click to get their questions answered.
Pass indexing is an entirely different system that examines the content of a page, determines whether parts of the page meet a search query, and delivers those results in the SERPs.
Google uses BERT and neural networks to better understand the content and better categorize passages where appropriate.
Google always indexes the entire page but searches for the content and meaning of passages as it crawls the entire page.
Each passage is annotated and can be classified and marked independently.
Google also says the change only affects seven percent of search queries, so don't expect huge changes.
If the page is already ranking well, the indexing of passages (or the ranking of passages, if one prefers) may not have any impact on the site at all.
Sites with long, useful content that isn't perfectly optimized may see a slight increase in rankings and, as a result, traffic.
It appears that indexing passages are the next step in using AI programs like RankBrain to better understand the context of the content rather than looking at formula factors like keyword density.
The indexing of passages does not impact the pages indexed by Google, but rather the ranking of specific passages.
RankBrain is a machine learning-based algorithm that helps Google process search results and provides users with the most relevant search results.
Passage indexing is not an algorithm; it is an automated system that annotates long passages of content.
For most websites, this will have little to no SEO impact.
Sites that notice a change will likely see a slight increase in traffic.
there are a few minor changes to take into account.
Long-lasting content will have a better chance of ranking more keywords.
Sites with shorter content take a little hit in rankings because longer-form content gets a boost.
It's also more important than ever for sites to ensure that on-page SEO strategies are in place, like using the right header and optimizing anchor text.
Pages with less optimization but better content might outperform one.
Google shows that it is ready to help users find useful content even if the page's SEO is not perfect.
Sites with shorter content, such as e-commerce sites, likely won't see any change in their Google rankings.
The change will primarily help sites whose long-form content is not perfectly optimized.
Publishers with a well-established SEO strategy, e-commerce sites with shorter content, and sites without long-lasting content likely won't see any change.
Indexing passages has a few advantages:
Longer form content gets a boost: this change will help long-form content rank higher for more specific keywords.
Focus on users rather than Google bots: Google is showing us once again that it wants site owners to focus more on creating content that users find useful rather than what bots want of research.
Long-tail keywords are more important than ever:
Long-tail keywords and related terms are likely to help trigger the indexing of passages, so be sure to include longer phrases and terms, just like one would with voice search.
Could (slightly) reduce the importance of on-page SEO factors:
The change is aimed at helping pages with great content that might not be perfectly optimized.
These pages will not be penalized for having quality content, but do not ignore the page entirely.
Sites located in highly competitive niches will stand out with quality content and on-page optimization.
It's also worth noting that this change will not increase Google's penalties or result in a drastic drop in traffic for most sites.
This is a slight change intended to help users find sites with useful content that might not be fully optimized.
Site owners should not fall into the trap of tools or agencies claiming to be able to optimize passage indexing, as this is a small change to help boost sites with long-lasting content.
When redesigning the entire website, there are a few small changes that can be made, especially for long-form content:
Update long posts with new stats, links, and resources.
Use clear, keyword-rich (but not overly-optimized) headings for each section to help Google understand all of the topics covered in an article.
Make sure one covers as many topics as possible, answer common questions, and use long-tail keywords.
If a page has a slightly different section related to the main topic, make sure the section is clearly written and optimized for the search terms that users would use to find that information.
Spend time researching long-tail keywords and incorporate those terms into long-tail content.
We could go too far in the other direction and end up over-optimizing the site, which can have an impact on the ranking.
The indexing of passages is a small change in Google's ranking system.
Google is dedicated to using AI to understand the context of a page. RankBrain, DeepMind, machine learning, and natural language processing help Google better understand the context.
Google aims to keep its search results as relevant as possible to users.
Have a solid understanding of what passage indexing is, why it is important to the site, and how it could help increase Google rankings.
Most website owners won't need to make any changes and won't be penalized by Google.
Sites with long-lasting content may see a slight increase in rankings and traffic.
The change in ranking also gives a glimpse of where Google could go in the future.
The search engine remains focused on providing users with the best possible user experience, which means marketers need to focus their energies on users as well.
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