Changes to Google Ads

Changes to Google Ads: -

The main improvements and improvements, including:

Market audiences for Shopping ads:

Add audience targeting to ad groups and reach people based on who they are, what their interests and habits are, what they're actively looking for, or how they've interacted with your business. Audience targeting can improve campaign performance by reaching people who browse websites, use apps, or watch videos.

For Display, Search, Video, ... Campaigns, audiences are groups of people with specific interests, intentions, and demographic information, according to Google estimates.

When you add an audience to a campaign or ad group, you can choose from a wide range of categories, such as sports and traveling fans, people who buy cars, or specific people who have visited the website or app.

Google Ads will serve ads to people who may fall into the selected categories.

Affinity: Reach users based on what excites them, their habits, and their interests.

Personalized Audiences: Based on the campaign objective, reach users based on what they are passionate about, habits and interests, and reach users based on their recent purchase intent.

You can learn more about personalized audiences.

Detailed demographics: Reach users based on long-term facts.

Life Events: Reach people when they are in the middle of important life milestones.

To Market: Reach users based on their recent purchase intent. 

Remarketing: Reach out to users who have interacted with the business. Customer Match: Reach existing customers based on CRM data.

Similar audiences: Reach new users with similar interests to website visitors or existing customers.

Identify the interests, needs, behaviors, and goals of the audience, we can define who will be the audience for a particular campaign or ad group.

You can create an audience, a combined audience, or select audiences preconfigured by Google Ads.

If you have multiple campaigns targeting the same traffic, the auction will select the one with the highest effective bid.

Dynamic prospecting is a way to extend the power of dynamic flow-based remarketing to reach new users with high-performing products.

Unlike dynamic remarketing, which aims to get the most out of existing customers, dynamic prospecting is used to acquire new users.

This difference makes dynamic prospecting the preferable method.

Dynamic prospecting uses machine learning to predict the feed items that potential buyers are looking for.

Using historical flow performance and user behavior, dynamic prospecting predicts which new users are most likely to perform well for flow items.

Once the system finds statistically significant relationships between feed items and user intent, it combines that possible intent with demographic information such as age and gender to match the intent of the user. user with a relevant product in the thread.

The products in the feed are evaluated and selected based on performance, relevance, and other factors to determine which ones are most likely to generate conversions.

Smart Display campaigns are recommended for dynamic prospecting campaigns because they can simply and easily combine dynamic remarketing users with prospecting users for an efficient setup of the complete funnel.

Combination of personalized affinity and intent audiences:

Google combines personalized affinity and personalized intention in personalized audiences.

Google has streamlined its audience options for Display, Discovery, Gmail, and YouTube campaigns in an announced update.

Previously, advertisers could define audiences as custom intent and affinity.

These audience types can also be set up in the Audience Manager section of a Google Ads account.

In any type of campaign, creating a new audience gives a screen with many options.

Opening the Audience pane expands it into three sections: Ideas, Search and Browse.

The existing Custom Affinity or Custom Intent Audience has keywords, they will be treated as follows:

Personalized affinity on all campaigns: the audience becomes "People with one of these areas of interest or purchase intentions"

The personalized intention in display campaigns: they become "People with one of these interests or purchase intentions".

Personalized intent on YouTube, Gmail, and Discovery campaigns: These will now appear under "People who searched for any of these terms on Google properties (such as Google.com and YouTube)"

Target beyond a keyword-based focus

The following options are also available for other onscreen targeting methods by clicking on the extension links at the bottom.

These include:

people who browse certain types of websites.

people who use certain types of applications.

people who have visited certain places.

The right audience is chosen based on your campaign goals and bidding strategy.

Lead forms:

Lead form extensions help capture interest when potential customers search for, discover, or view relevant content. Create and add a lead form extension to search, video, discover, and display campaigns in Google Ads.

In addition to audience targeting for the campaign, one can optimize the lead form extension for higher intent leads or more leads.

For both options, audiences will not be added or deleted, and the lead form fields will not be changed.

Lead form optimization is only available for video campaigns.

The higher intent is the default lead form type, but one can change the lead form type to More volume when creating the lead form or modifying the lead form.

The option you choose can affect the cost per lead and the number of leads collected.

You can change the type of prospect form at any time during the campaign.

The higher intent lead form type can use a lead form design that has more steps to submit the form.

The More Volume lead form type uses a lead form design with fewer steps to submit the form.

Google Ads recommendations applied automatically:

With Google Ads, get 10x more leads and double the conversion rate compared to traditional marketing methods.

Location reports:

Location reports and distance reports help to understand ad performance in different locations.

Here are the different location reports available:

Placements: Unified campaign performance report for targeted placements and placements where ads served.

Targeted Locations View Displays performance based on target locations.

Match, Placement View Displays performance based on placements that match ads.

These locations can be the physical locations of the users or the locations of interest.

Excluded: lists all negative targets.

Distance: indicates the distance between the location that triggered the announcement and the nearest establishment.

If you are using location extensions, you can use the distance report to see ad performance at different distances within the business.

Distance reports are available for Shopping and Search campaigns.

View campaign location and distance reports.

Max Performance Campaigns:

Google announces maximum performance automated campaigns

Google Ads announced new features for advertisers, Facebook is delaying changing its attribution window, and more.

The new type of automated campaign will allow advertisers to create a single campaign that can run across all Google properties, including Search, Display Network, Discover, and YouTube.

All ad formats will be responsive, and instead of keywords, search campaigns will be delivered through Dynamic Search Ads.

The new format options allow advertisers to accept element enhancements, auto-generated videos, and native formats to make ads more consistent with the site they appear on.

These features allow Google to use smart cropping, add text overlays, and remove ad descriptions from ads.