#Boost Search Rank by Engaging Users

User engagement is the new SEO: increase search rankings by engaging users.

Many companies aim for their websites to rank well in search engines.

When the addition of Google snippets disrupted the numbered search page ranking system.

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations.

Search engine engagement metrics

A few user engagement metrics that Google and other engines seem to be prioritizing.

Mobile optimization:

Google announced that mobile optimization will become a factor contributing to SEO rankings.

Half of all searches come from mobile devices.

Google recommends responsive web design that fits desktops, phones, and tablets, and rewards mobile-optimized sites with higher SERP rankings.

Semantic search:

Google's algorithm has changed dramatically, especially since the old days of keyword stuffing.

Google helped the researchers by deploying BERT.

This technology was designed for users who increasingly search by asking questions, which considers search intent by analyzing the contextual relationship of a word with the words that precede and follow it.

Most searches done through speech recognition are questions, so this advancement will likely benefit Google in the future.

Residence time:

The time-of-stay metric is determined by the time a user spends on a page before returning to a search engine.

Search engines use this metric to judge a page's relevance to a user's request.

If a user stays on a page for a long time before bouncing off the SERP, that page is probably more valuable than others.

Browsers like Google Chrome, which is used by 81% of W3School's 50 million monthly visitors in August 2020, know how long a visitor stays on a page.

Wait time is an important indicator of relevance and quality, so web page designers should aim to keep visitors on a website for as long as possible.

Waiting time is one of the many metrics that only search engines can access.

Tracking metrics such as time spent on a page, bounce rate, and conversions from landing pages can provide crucial information about the value users are getting from their experiences with the website.

4 Ways To Boost User Engagement On The Website

Realistically, it's easy to see how a great UI has the potential to improve search rankings, but getting there is another story.

Several UX SEO best practices are

1. Augmented reality:

Users can practically try lipsticks, eye shadows, and other cosmetics from the comfort of their home.

Augmented reality is increasingly accessible to small businesses.

2. Interactive tools:

Increasing user engagement is as easy as finding ways to capture the attention of a website visitor.

Interactive tools and activities that occupy a user's time are essential to creating a top-notch search experience.

By installing event tracking tools, Google Analytics can show how attractive they are.

3. Video content:

Many marketers are concerned that video content will slow their pages down and skyrocket the bounce rate.

Video is easier for people to process and can encourage someone to stay on a web page 2.6 times longer.

A well-placed video improves dwell time and improves rankings.

Video engages potential customers by letting them go virtually “off-road” in the vehicle and, at the same time, allows the company to collect information about customer preferences in a fun and low-key way.

4. Lead magnets:

The effective ways to ensure a great user experience are not at all particularly innovative.

Lead magnets with closed content are not a new tool in the digital marketing space.

Bidsketch uses this approach: it offers a sample free proposal in exchange for a voluntarily disclosed customer email address.