#Tips for the Google Ads campaigns

Resolutions 2021: 5 tips for the Google Ads campaigns:

The 2021 resolution was to stop wasting budget on Google Ads and start improving campaign profitability.

Google tends to add more automation and complexity to its advertising products.

While it can help in the daily management of campaigns, it comes at the cost of campaign readability and control.

Maintain control over campaigns and strategies. Google's optimizations aren't always in the best interest, and they don't know the brand's context either.

One solution could be to use a campaign optimization tool like SEISO.

SEISO is a Google Ads campaign audit tool.

Receive a full audit email to diagnose AdWords performance status in 3 clicks.

Each month, we will receive a new report to drive the continuous improvement of SEA investments!

SAVE ON FEES

MAXIMIZE CONVERSIONS

DEVELOP SKILLS

PRIORITIZE THE WORK

SEISO detects high added value optimizations and saves time for marketing teams in managing their accounts. Already adopted and used every month by thousands of users around the world.

SEISO helps to obtain information about campaigns while remaining in charge of the final decision.

Integrate more data, stay in control of Google's automatic optimizations, fight increased competition.

1. SKAGs: OUT, intention: IN

Google favors consistency within campaigns.

The more similar the performance of the keywords, the better the overall performance of the campaign.

This is the reason why the infamous single keyword ad group (or SKAG) strategy was popular a few years ago.

People who have researched the brand name are more likely to convert and buy while on the site.

All the keywords related to the brand should be grouped together and bring the best CPA and ROAS.

The CTR and CR will be lower, so we should have a reduced supply for those.

If one wants to improve results, one has to visualize and quantify the areas in which one can improve things and find new business.

The trick is to structure the account appropriately.

A long and confusing process that is an easy way to get started is to use analytics tools like the SEISO Google Ads Analyzer Report to help one understands the current campaigns.

2. Declutter the campaign, no more unnecessary ad spend:

With dozens of campaigns, hundreds of ad copy words, and tens of thousands of keywords, keeping tabs on each one can be overwhelming.

It's the key to success. Underperforming spending is the portion of the Google Ads investment that has a low-quality score.

To reduce wasted spending, one needs to explore two reports: Quality Score and Search Query. Report analyzing the search terms that trigger the ads.

3. Double the strengths:

Advertisers believe that in order to increase their sales, they need to buy new keywords.

The maximum market share on the keywords for which one is the most profitable.

Lost impressions represent missed opportunities on searches related to the keywords on which a bid is chosen. Focus on the top 10 campaigns and check the competitor's market share and watch closely.

4. Make shine:

Copy and visuals play an increasingly important role in campaigns.

As a user is exposed to over 6,000 ads per day, one has to stand out to have a chance to get their attention.

Creative quality weighs up to 80% in the performance of Facebook Ads campaigns, and we are seeing a similar trend on Google Ads and the importance of visuals is also increasing on the Google Ads network.

The secret to optimizing ads and creatives is to give in to the power of statistics.

Think about the benchmark:

SEISO will also give recommendations on priority areas for improvement: ad optimization, use of ad extensions, etc.

5. Spend smarter:

Google is catching up with Facebook on the user-centric approach.

 It is essential to integrate audience dimensions for campaigns:

Socio-demography, time of day/day of the week, geography, devices, etc.