Eight ways to audit e-commerce site SEO
Eight great ways to audit e-commerce site SEO
Ecommerce site SEO optimization is essential for maximizing the traffic and earning potential of the eCommerce site.
Improve SEO by structuring website and page in a way that is easy for Google to understand.
Optimizing Pagespeed is a necessity, not an option, with the next algorithm change.
Writing a relevant and informative blog on an eCommerce site will help increase organic traffic.
A recent statistic shows that 33% of global e-commerce traffic comes from organic searches.
A significant portion of the potential traffic will be missed if the eCommerce site is not optimized for SEO.
The SEO components are not fully under control, there is still a lot that can be done to improve the SEO of the eCommerce site.
1. Canonical tags for filtered page views: -
In most e-commerce sites, it is possible to filter product types based on different categories, such as color, fit, and size.
If the e-commerce site has many filtered pages, one wants to use canonical tags in the filtered pages to avoid duplicate content.
Having duplicate content on the site can make it difficult for Google to rank the page as the duplicate page will compete for the top spots in the search results.
By placing canonical tags on filtered pages, a Google crawler will be told which page is the main page to rank.
2. Optimize a meta description for each page: -
Writing a relevant and unique meta description for each page increases the likelihood that people will click on the link.
Since click-through rate (CTR) is an important ranking factor in Google search results, search rankings will be jeopardized if we fail to optimize a meta description for the page.
One may find it difficult to implement this in practice if one has hundreds and thousands of pages on the e-commerce site.
3. Keyword placement: -
While one certainly wants to avoid cramming the page with the target keywords, it is a good idea to include them strategically throughout the page to tell Google which keywords are targeting.
One wants to include a few keywords in the URL, title, description, and alternate image text to make sure the page is relevant to the target keywords.
4. Breadcrumbs: -
Breadcrumbs help website visitors navigate the website and organize the site in a well-structured way.
Additionally, breadcrumbs allow Google's crawlers to better understand the page, which in turn can improve the page ranking.
Additionally, search results will show breadcrumbs instead of the page's permalink, which is another clue that Google is emphasizing breadcrumbs for SEO.
There is no need to overcomplicate things when implementing breadcrumb navigation.
5. Optimize the eCommerce site for site links:-
Google states that it only displays sitelinks for structured websites that allow its algorithms to find good links to sites.
Sitelinks improve click-through rates and help people quickly see pages that match their interests.
Add credibility to the sites.
Google does not show sitelinks for websites that are not well optimized or trustworthy.
If Google trusts the website enough to give great space to search results, it can be seen as a seal of approval from Google in a way.
Activate the breadcrumb trail and a site link search box.
The structure of the website is clear.
Use anchor text for internal links.
6. Do one has any reviews on the product page: -
The reviews on the product page serve several purposes.
The page may show a rating in search results, which will help the search result stand out and improve CTR.
In fact, a study by CXL found that Review Stars can improve CTR by 35%.
One can consult Google's documentation to learn how to best structure the page to maximize the site's chances of showing review snippets in search results.
7. Optimize the speed of the site: -
Google has confirmed that page load speed will become a ranking signal in the coming months, now it is more important than ever to optimize page speed on the website.
There are many things that can be done to improve page speed, such as:
* Get better hosting service
* Use lazy loading, so that the image only loads when users scroll down
* Remove large elements from the page.
* Google's PageSpeed Insights can be used to determine which elements of the page are slowing down the speed.
8. The website has informative content:-
A good idea to write blog posts around keywords searched by the target audience.
Blogging for the e-commerce site can help the business in several different ways.
Build trust with the audience by providing useful content.
Make the brand an expert in the field.
Improved search engine rankings with relevant and high-quality blog content.
A blog post that one publishes today will not bring impressive results by tomorrow.
But it's a long-term investment that will help the eCommerce site generate more traffic and build trust and authority with the niche audience over the long term.
Improving the SEO of the eCommerce site is rarely a quick and easy process.
This is especially true if the site has hundreds of pages that need to be optimized.
In such a case, it would be wise to start with the pages that generate the most traffic and income.
Start optimizing from the top-performing pages and work the way down according to the time and effort.
The results with SEO won't be instantaneous, but one will be happy to go the extra mile to optimize the site's SEO in the future.
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