#Content marketing

Top trends in content marketing

The content marketing strategy must be backed by data.

The strategy is at the heart of content marketing:

Data can support any decision that makes and minimizes the trial and error methods in strategy.

Content strategy is about understanding how to create the right content that is valuable and relevant to audiences and deliver it through the channels that are right for them.

Data-driven strategies are in demand:

Content marketing is an integral part of digital marketing:

DigitalMarketing was found to be the top hashtag used in content marketing-related tweets in both years - 71% of tweets analyzed, while #Marketing takes second place. 

This data shows us that content marketing has the strongest association with digital marketing, while traditional offline marketing is losing ground.

The main advantage of digital marketing over offline marketing is its ability to measure results more effectively, track performance at every stage of your campaign, and analyze the customer journey to understand what they like most and how you can improve the experience.

Content marketing relies heavily on SEO / organic traffic.

SEO remains an integral part of content marketing.

Social media is the primary channel for distributing content.

Content marketing is closely related to social media, as social media is the perfect place to create a dialogue with the audience and distribute the content.

Growth Hacking is rapidly gaining momentum:

#GrowthHacking is a great example of a hashtag associated with a brand.

Content marketing is used as one of the growth hacking approaches.

Growth Hacking is one of the most effective marketing strategies for rapidly developing startups and other businesses.

Visual content attracts attention:

Content tools and services are in demand

Content marketing helps drive more sales:

content marketing is seen as an essential tool for working with users at all stages of the marketing funnel.

The content of the infographic.

Top 20 hashtags used with #ContentMarketing.

#digitalmarketing - 71%

#marketing - 64%

#seo - 62%

#growthhacking - 44%

#smm - 40%

#business - 37%

#socialmedia - 33%

#onlinemarketing - 27%

# start - 25%

#analytics - 24%

#socialmediamarketing - 21%

# marketing strategy - 16%

#content - 14%

#bigdata - 14%

#sales - 14%

#marketingtips - 13%

#enterprise - 12%

#inboundmarketing - 12%

#ai - 12%

#affiliatemarketing - 10%

Top 20 topics covered with #ContentMarketing

strategy - 34%

SEO - 18%

social media - 10%

tools - 4%

trends - 3%

AI - 3%

content ideas - 3%

start - 3%

blogs - 2%

announcements - 2%

health - 2%

visual content - 2%

influencers - 1%

monetization - 1%

sales - 1%

video marketing - 1%

analytical - 1%

content formats - 1%

statistics - 1%

travel - 1%

Links and use of visual content in tweets

88.27% - static images

14% - infographic

3% - video

1% - gifs

32% - no visual

Tweets with links - 72%

Unlinked Tweets - 28%

Top 20 content marketing influencers on Twitter

@NealSchaffer

@BenKamauDigital

@MikeSchiemer

@jeffbullas

@ LindaGrass0

@JoePulizzi

@RebekahRadice

@BrennerMichael

@janetmachuka_

@MartinAButters

@JonathanAufray

@apollineadiju

@crestodina

@ iamjony94

@ Nitish_Sharma23

@lilachbullock

@Robert_Rose

@jeffsheehan

@PamMktgNut

@heidicohen

Top 10 searched topics on Google 2020

Strategy

Agency

Examples

B2B

SEO

Tools

Jobs

Visual content

Social media

Analysis

Top 20 Google Search Queries Related to Content Marketing 2020

(Keyword - Average monthly searches)

content marketing strategy - 9,900

content marketing agency - 5400

content marketing examples - 5400

content marketing institute - 5400

definition of content marketing - 3600

content marketing plan - 3600

content marketing services - 2,900

digital content marketing - 2,900

b2b content marketing - 2400

content marketing manager - 2400

SEO content marketing - 1900

types of content marketing - 1,900

content marketing jobs - 1,600

content marketing tools - 1600

sample content strategy - 1,600

content advertising - 1300

content marketing blog - 1300

content marketing companies - 1300

content marketing funnel - 1300

social media content marketing - 1300

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