#Microsoft launches its Analytics Killer.

#Microsoft launches its Analytics Killer.

Recently, Microsoft announced the general availability of the web analytics tool, known as #Clarity.
#MicrosoftClarity is a free analytics product designed to help website managers improve their website experience by better understanding the behavior of site visitors.
Clarity is an #opensource user behavior analysis tool that helps understand how users interact with the website through features like session replays and heat maps.
The tool shows which parts of a website get the most and the least engagement and provides an invaluable interface for debugging.
Clarity provides the tools to make informed decisions about changes to websites using real evidence, and also allows us to do so in a way that helps respect the privacy and security of user data.
According to the Microsoft Clarity team, the tool contains the following features:
* Designed to be easy to use and to be easy on the website.
* See what's clicking with your users using heatmaps.
* Align your expectations with observations through session reading.
* Use the Insights dashboard to view your website performance.

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