#Email Marketing Services

Email Marketing Services:

The magic marketing channel is called email, this insane average return on investment is one of many email marketing statistics that have been valid for years.

A unique marketing channel through which businesses achieve a 3800% return on investment.

The 5 best options for email marketing services are

Constant contact - Ideal for e-commerce

Zoho Campaigns - Ideal for Simple Campaigns

Sendinblue - Improved ease of use

Marketo Engage - Ideal for segmentation and personalization

Pardot - Ideal for B2B Marketing

Email Marketing Services are comprehensive features to help you save time at every stage of a campaign.

Many of the more time-consuming campaign processes can be automated with an email marketing service.

Email Marketing Services also provide support, documentation, and walkthroughs to educate users and ensure their product is truly self-service.

Email marketing services are

Ease of use

Integration and implementation

Deliverability of emails

Email automation and customer journey

Subscriber management

Quality email marketing services come with plenty of tools to manage their list subscribers. They will help:

Import Lists: Seamlessly integrate contact lists from CRM and other databases.

Keep a clean list: identify and distill inactive subscribers and spam traps that reduce deliverability

Generate leads: Create new contacts with pop-ups, landing pages, and other cross-channel tools that start an ongoing conversation.

Segment a list: Automatically group subscribers based on many criteria, including everything from the time zone they live in to how they signed up, and everything in between.

Campaign performance monitoring

Email marketing strategies need to be nimble.

Each service comes with the ability to follow traditional KPIs such as:

Rebound rate

Click rate

Conversion rate

Deliverability

Forward rate / unit

List growth rate

Open prices

Unsubscribe rate

Many email marketing services offer A / B testing, which allows you to test different versions of emails or subject lines to see what works best.

More advanced email marketing services will help tie traditional metrics to revenue, enabling ROI on sent email and other business-critical metrics.

The content works with features like click-through heatmaps, which show where customers are spending the most time.

Marketing automation software, like Pardot, provides multi-touch attribution models that visualize every touchpoint across the customer lifecycle.

Marketing attribution drives business growth and informs future campaigns by highlighting the key elements of every customer relationship.

The different types of email marketing services

To provide email marketing services to businesses of all sizes, to offer a range of plans from a budget package to enterprise level service levels.

Automatic e-mail responders

Exemplary products: Zoho Campaigns, Sendinblue (Free & Lite).

Simple, the best email autoresponders are incredibly intuitive, inexpensive, and can start delivering results almost immediately.

Email Marketing Platforms

Exemplary products: Constant Contact, Sendinblue (Premium & Enterprise).

Email Marketing Platforms are a one stop shop to help create, track, manage, and optimize campaigns.

Campaign performance tracking features are built-in and provide a ton of visibility and control instantly, and some integrate with tools like Google Analytics to get actionable data.

Marketing Automation Software

Exemplary products: Salesforce Pardot, Marketo Engage

Marketing automation software includes email marketing services as part of a larger suite that takes into account each communication channel.

Organizations can extend their reach to email, SMS, social media, SEO, websites, webinars, and paid media.

Information from all of these channels is centralized in intuitive dashboards that enable real-time, informed campaign decisions.

Reasons why millions of people use constant contact include:

Unlimited email sending

Personalized and personalized models

Campaign performance monitoring

Subject Line A / B Testing

Drag and drop email editor

Rich e-commerce capabilities

Subscriber management, segmentation

RSVP, survey and poll

Constant Contact helps generate leads, through landing pages, customizable pop-up forms, and free hosting for a mobile-friendly website. which includes a blog, where one can leverage their email content as publications for SEO.

There are three pricing levels for Constant Contact email marketing services and the amount paid is based on the number of contacts. The plans are:

Email: Starting at $ 20 / month

Email Plus: starting at $ 45 / month

Pro: starting at $ 195 / month

Constant Contact Email and Email Plus are two of the most popular email marketing services.

Constant Contact Pro uses AI-powered marketing automation to deliver personalized product recommendations, intelligent subject lines, behavioral segmentation capabilities, and more advanced workflows.

# 2 - Zoho Campaigns - Great for Simple Campaigns

Zoho Campaigns is a lightweight, cost-effective email marketing service with all the features you need.

Intuitively control features:

Drag and drop email editor and template builder

Automatic e-mail responders

Email automation

Merge Tags

Subscriber management

A / B test

Team collaboration

Real time analysis

Zoho Campaigns also offers integrations with popular CRM, commerce, and contact management products.

Linking these data sources can help better target and personalize email campaigns, but Zoho Campaigns will remain fairly easy to use.

# 3 - Sendinblue - Better ease of use

Sendinblue is a unified CRM, chat, Facebook, SMS and email marketing platform.

Sendinblue subscription comes with sales CRM, marketing automation, real-time reporting, advanced segmentation features.

With popups, landing pages, and chatbots, one can build his contact list with minimal effort, which helps website visitors and Facebook passersby.

Sendinblue provides a ton of great tools for nurturing leads, building customer journeys, and communicating effectively every step of the way.

The main features include:

Unlimited contacts with any plan

Mobile-friendly visual email editor

Retargeting ads

Campaign performance monitoring

A / B test

Customizable registration forms

Transactional emails

Mail API, SMTP relay and other main API features

Advanced email automation

# 4 - Marketo Engage - Great for segmentation and personalization

Adobe's Marketo Engage is a full-service marketing automation solution ready to support strategy on any channel.

Centralize and analyze customer data in an intuitive environment that enables email campaigns with fine segmentation and dynamic personalization.

Features associated with using Marketo for email marketing include:

Drag and drop workflow builder

Lead and account scoring

Deep engagement and performance analysis

Attribution and ROI dashboard

Customer lifecycle management

One-click campaign cloning

Champion / Challenger tests

A / B / n test

# 5 - Pardot - Best for B2B Marketing Automation

Pardot is Salesforce's marketing automation platform designed specifically for B2B marketing.

Pardot has over 2000 integrations, a rich feature set, and an intuitive user interface.

Email marketing features include:

B2B marketing analysis

Engagement history dashboards

Merge fields

Lead nurturing visual designer

Social profiling

ROI reporting

Multi-touch attribution models

Developer sandbox

There are four pricing levels:

Growth: from $ 1,250 / month

Plus: from $ 2,500 / month

Advanced: from $ 4000 / month

Premium: from $ 15,000 / month