Digital Marketing Concepts

Digital Marketing Concepts 

Topics will cover in Digital marketing

*What is Digital Marketing?

• The art of getting customers for a business via Online and Digital mediums is called Digital marketing.
• Digital marketing modules are Search engine optimization (SEO), Social media optimization (SMO), Social media marketing(SMM) also called Facebook, Twitter, and LinkedIn ads, Search engine marketing (SEM) also called Google Adwords, Youtube Marketing, sponsored content and native ads, Display ads, affiliate marketing, which are paid advertising methods, Email Marketing, Content Marketing, Mobile Marketing(Apps and mobile traffic), Return on Investment (ROI), Google AdSense, Web analytics, Conversion Rate Optimization (CRO), Sales funnels, lead scoring, lead nurturing, e-commerce website creation and marketing, influencer marketing.
• Digital marketing is much more complex than traditional marketing, so Digital marketing experts are in high demand.

*Why Digital marketing?

• People will use to watch TV, read newspapers, magazines, listen to FM to get information in past.
• Now people used to watch Youtube, Facebook, reading blogs, and other social media to get information, contacting friends, family, building relations, learning online through youtube, blogs,.etc.
• This change in people's behavior and lifestyle, so as the reason Digital marketing is on the rise.
• So Digital marketing became more popular nowadays for advertising where people will contact and watch, learn, hangouts, meetings,.etc.
• Companies need Digital Marketing help to improve, manage ad campaigns and they will pay commission based.
• India is the second-largest internet user base according to a world statistics survey.
• Internet users in India to grow by at least 100 million yearly till 2030 which is equal to the USA, China, Australia,.
• Digital Marketing Spends are huge in many developed and developing economies countries like Inda, USA, UK, Australia,.

*Opportunities in Digital marketing.

• Digital marketing is a growing field, so make use of this trend and get benefitted by creating opportunities and grabbing too.
• Digital marketing can do personal branding, helps with jobs and entrepreneurship.
• Can help Companies as a consultant or as an employee if we are a Digital Marketing expert.
• Can use Digital Marketing knowledge to build their own business.
• Marketing is the most important function in a business.
• There are plenty of jobs in Digital Marketing jobs in India because Digital marketing is a new field, trending in marketing.
• Thousands of companies are looking for digital marketing experts.
• Digital marketing jobs is one of the highest paying jobs in the industry.
• For freshers, the basic salary starts from 2lakhs to 3 lakhs/year.
• For Experienced, the salary ranges from 6lakhs to 10 lakhs/year and more.
• If one not interested in a job, one can use digital marketing knowledge to build their own business like video marketing, Youtube marketing, Blogging,.
• Consulting clients on digital marketing strategies, earning money as a consultant for hour base, per day,..and also start a digital marketing agency.

*Who can Learn Digital Marketing?

• Anyone can Learn Digital Marketing.
• Subject or Stream of study does not matter, no need for coding/programming needed to learn Digital marketing.
• Any graduate, postgraduate,10+2 also can learn to build their career.

*How to Learn Digital Marketing?

• Attend a digital marketing course with classroom or online training. 
• The best way to learn the digital marketing course is to self-guide i.e practicing digital marketing through the own website.
• Books may not help in learn digital marketing, because the digital marketing course is practical oriented not theoretical oriented.
• Learn Digital marketing with a good mentor who has hands-on experience in all modules in digital marketing.
• Also learn Digital marketing from online coaching, sites, blogs, youtube,..etc.
• Learn Digital Marketing from online training but costs more.
• Also join in companies as an internship, employee as a junior, trainee to learn digital marketing with no salary.
• Almost all tools and techniques work on free trials and small budgets.

*How to Become a Digital Marketing Expert?

• Create a blog for personal branding and a blog on an interesting topic.
• Start a blog, create online profiles, drive traffic to blog, website,..etc by experimenting and learning.
• The blog or website will provide income for one, make an expert in digital marketing.
• There are so many things to learn by doing and implementing.
• Starting a website/blog/youtube of own, driving traffic, attracting visitors, make revenue from ads or sales.
• The website was useful for showcasing as a project, testing and experimenting, and personal branding.
• Start thinking about a topic for a blog/website/channel that passionate about learning and share.
• Buy a small web hosting package (web presence)
• Install a WordPress blog in it, Optimise for SEO 
• Open social media pages for the brand i.e social media marketing.
• Drive some paid traffic to it.to enough get started i.e paid advertising.
• Start building an Email list i.e email marketing.
• Self-hosted WordPress blog on custom domain (wp-best cms,22% of web, plugins)
• Free blogs are not recommended, website builders & templates also do not give you flexibility.
• Blogger is better than building static websites. can make revenue with blogging.
• Make the name a brandable name.
• keyword domains are also can build a brand around them.
• .Com is preferred with less than 10 characters.
• Country specific names .com, .in, .org ,.. not expand or not expand in the future.
• For cheap names: GoDaddy.com,BigRock.com 
• For high security:  name.com,namecheap.com
• Needs to have very good customer support
• For 10000+ visitors a day VPS or Dedicated servers are good options.
• A domain name is like a name in the address book whereas the IP address of the server is like the phone number of the person, which changes once for a while.
• Domains can be connected with CNAME records, A records, or using name servers.
• You can transfer domain names from one register to another(portability)
• Better having a domain name and hosting separately.
• Recommending Hostgator.com for starter websites-baby plan allows you to add multiple websites.
• No unlimited storage or bandwidth in the real world.
• WordPress is web software you can use to create a beautiful website, blog, app.
• WordPress is both paid and free.
• The best to set up the first website is in WordPress.
• Wordpress.com is different from wordpress.org, whereas wordpress.org is an open-source content management system that can download and install on their own server to set up their own domain. 
• Wordpress.org is recommended for commercial, files, and hosting is in owner control.
• Wordpress.com is like blogger.com, where we can set up a blog and set its own username and own domain, and hosting is free.
• WordPress is not recommended for commercial, only experimental purposes can helpful.
• Search engines are an evolved form of yellow pages/classified listings.
• Google is the market leader in search engines, there are two major parts in Google search are free listings and paid listings.
• SEO is for organic search results whereas SEM is for paid search results which are basically Google Adwords.
• More than 200 factors involved in the ranking algorithm.
• Primary factors we can control are Backlinks, Domain Authority, Social signals, Content, and factors cannot control is user behavior.
• Native advertising is a type of advertising mostly online that matches the form and function of the platform upon which it appears.
• Product placement or embedded marketing is a precursor to native advertising.
• Instead of embedded marketing's technique of placing the product within the content, in native marketing, the product and content are merged. 
• Conversion Rate Optimisation is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling out a form, becoming customers, or otherwise. 
• The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.
•  Conversion Ratios are the percentage of people going from one stage (the funnel) to the next stage i.e display of banners/links to page visits to landing page conversions i.e leads to sales and sales to Upsells.
• Digital Marketing Funnel is consist of Brand Awareness--Banner/link ads--clicks--leads--qualified leads--sales--upsells.
• Improving conversion ratios online by understanding the customers better, use words which are likely to use called keywords, communicate like you would communicate friendly, A/B Split testing, Heatmaps, Clickmaps, Lucky Orange tool..etc
• Through Facebook, ads, and landing page as a different image helped get more CTR.
• Increasing ad copy, improving ad image, better subject lines, content, click-through ratio, better landing pages..etc are opportunities to improve conversion ratios.
• ABT called Always Be Testing which is a continuous process.
• Knowing Click Through Ratios, Landing pages, Lead Conversion Ratio, CPM which is the cost per thousand impressions, all the metrics which help to Conversion Rate Optimisation.
• Email Marketing is permission-based marketing.
• Email helps builds relationships on a personal level.
• No restrictions for reaching out audience with emails, unlike Fb pages.
• Email Marketing has immense automation capabilities.
• Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought in by the affiliate's own marketing efforts.
• Permission marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them.
• All entry points and marketing activities lead to an email subscription.
• FB leads Traffic to landing pages and blog by email marketing.
• Email marketing tools for email marketing automation are drip, Aweber, email octopus.
• In Online Marketing, a landing page, sometimes known as a “lead capture page”, or a “lander” or a “destination page”, is a single web page that appears in response to clicking on an SEO search result or an online advertisement.
• The landing page will usually direct sales copy that is a logical extension of the advertisement, search result, or link.
• Landing pages are used for lead generation, the actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.
• Landing page means asking users to take action either lead or purchase.
• Unbounce.com,Instapage,mailchimp,bitrix24,ucraft.com,..etc are landing page creators.
• Google Tag Manager is one container for all javascript codes.
• Control all the tags from a single dashboard without changing the site code.
• Advanced tagging and variable tracking. 
• Long-tail keywords have low competition they are easier to rank.
• Long-tail keywords attract high quality targetted traffic to a website/blog.
• Traffic from long-tail keywords is more likely to convert into buyers, which are much deeper into the decision stage of the buying funnel.
• Long-tail keywords are basically more words in the search phase.
• Long-tail keywords have low competition that is easier to rank.
• Long-tail keywords attract high quality targeted traffic to the site/blog.
• Traffic from long-tail keywords is more likely to convert into buyers.
• Long-tail keywords are much deeper into the decision stage of buying the funnel.
• The Facebook pixel is a javascript code that is placed on all the pages of the website so that Facebook can track all the users who visit the page.
• Facebook pixel can be used to create website custom audiences i.e Facebook users who have visited the website.
• Lookalike audiences are Facebook ads that make similar audiences like website audience.
• Can run retargeted ads to your audience on Facebook.
• 'Lead' is the contact information that can be lead to a sale, lead can be an email/phone no.+details which give more information about the potential customer.
• Attraction>Lead generation>Nurturing>Sale
• Most of the leads will be cold leads-they have to be converted into warm leads through lead nurturing.
• Lead nurturing is best done with drip marketing emails.
• Pingdom is the trusted industry standard for simple, powerful web performance and digital experience monitoring.
• Powerful
• Solve the most complex website performance and reliability issues.
• Unexpected simplicity
• Pingdom is easy to implement, use, and understand. Start increasing the general web performance within minutes of implementation.
• Affordable, Get reliable, high-quality monitoring at an affordable price. Several easy-to-understand plans are available to meet your needs.
• Full monitoring, Pingdom is part of the SolarWinds DevOps solution, which provides comprehensive stack monitoring as a service.
• Make your websites faster and more reliable with easy-to-use web performance and digital experience monitoring
• Main characteristics, Real User Monitoring (RUM), Transactions monitoring, Page speed, monitoring, Immediate alerts, Root cause analysis,
• https://www.pingdom.com/ is a tool for monitoring the uptime of the website

*Choose The Right Domain Name

• The browser loads a website from a server, the server has an IP address.
• If you move your website to another server, then the IP changes.
• Users can’t remember IP addresses, domain names can remember.
•  Domain name records are held at the domain registrar or the name server, whereas A record points to the server IP.
• MX Records point to Mail Server IP (Ex: Google Apps Mail) whereas TXT Records are used for domain verifications.
• A domain name is the brand name when it comes to online business and Domains are virtual real estate. 
• Good Domain Names are always 2-3 words and Ideally 12 characters or less.
• Good Domain Names are always preferred .com.
• GoDaddy gives the best offers - register your name for the first year at GoDaddy.
• GoDaddy is not reliable to hold high-value names for the long term due to poor customer support.
• A database with the contact details of each domain name owner and can check ownership of any domain name at www.whois.com or any other query tool.
• A web server is a computer that can “serve” the website files over an internet connection.
• A web server has an operating system, for example, Apache Web server or Nginx
• A web server is connected to Internet 24/7 to transfer files to the computer requesting it.
• One dedicated server - many shared websites (Shared web hosting)
• Cheap Shared Server Options are HostGator, BlueHost, GoDaddy, SiteGround, Visual Cloud X.
• On-page SEO is the signals sent by webmasters to search engines is to communicating quality and relevancy to help search engines ranking.
• Search engines basically develop an algorithm to rank the website.

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