SEO performance and results

Search engine optimization (SEO) is the process of optimizing your webpages and content to rank high on a search engine.

Implementing an effective SEO strategy is a strong start in boosting the website’s visibility, growing organic traffic, and attracting new customers. 

Google uses over 200 ranking factors in its algorithm.

https://backlinko.com/google-ranking-factors

10 key metrics to measure your SEO results, specifically:

Organic Traffic

When searchers type a question, word, or string of words into a search engine, they will get a set of results showing the ads and pages related to the search query. 

Organic traffic is the number of visitors your site generates from people clicking on your webpages when they come up from search engine results. 

https://www.semrush.com/analytics/overview/?searchType=domain

https://www.semrush.com/analytics/traffic/

Keyword Ranking

A keyword is a term that encompasses anything searched on a search engine. 

A single word or phrase is considered a keyword if it produces a results page on Google or any other search engine. 

To see results with this metric, website and content need to be optimized to rank on top of search engines’ results for specific keywords and long-tail keywords. 

SERP Visibility

For every query, Google produces an outcome or a search engine results page (SERP).

These outcomes consist of organic results, ads, and SERP features. Examples of SERP features include featured snippets (instant answer), knowledge panels, and image packs. 

Search engine visibility measures how many people see your website in the search results, which could be affected by the authority of the SERP features.

check your website’s visibility through the Position Tracking Tool of the SEO toolkit.

https://www.semrush.com/blog/serp-features-guide/

https://www.semrush.com/position-tracking/

Click-Through Rate

The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP. 

For example, your CTR is 10% of your site appeared on a results page 100 times in a week, and 10 people clicked on it. 

Use this metric as a barometer of how effective your title tags and meta descriptions are in attracting users' attention. 

Need to optimize your meta descriptions, titles, URLs, and try to acquire some featured snippets that are relevant to your business.

The average click rate for the first position in Google is 28.5%. 

So, boosting your keyword ranking can also increase your click-through rate. 

To review your click-through rate, open Google Search Console. 

On the left-hand side, you’ll find “Search Traffic > Search Analytics.” You’ll then see checkboxes titled “Clicks,” “CTR,” and “Impressions.” Click on the “CTR” box to view the report of the average click-through rate of your website and the top-performing pages and keywords. 

Bounce Rate

The bounce rate represents the percentage of users who visit the site but leave without further interaction. 

Google Analytics counts a visit as an interaction if the user clicks on more than one page. 

Different types of websites have different benchmark bounce rates. 

A high bounce rate lowers your ranking because it signals Google that website does not meet search intent.

Using a traffic analytics tool can easily check the domain’s bounce rate by the device.

https://www.customedialabs.com/blog/bounce-rates/

https://www.semrush.com/blog/how-to-use-search-intent-for-your-business/

Website Authority Over Time

The website's authority score predicts how well a domain will rank.

Backlinks

Backlinks are one of Google’s top-ranking factors for websites.

Monitoring the backlinks will give valuable insight into the progress of the link-building strategies.

Backlink Analytics tool allows evaluate site’s link-building progress, identify new backlinks, and discover when backlinks are deleted. Knowing the number of new backlinks to the site is valuable information to have as review your link-building efforts. 

New sites linking to content and a strong follow link profile mean the current strategy is working.

https://www.semrush.com/analytics/backlinks/

Page Speed

Page speed is an important element that affects most of the other metrics.

Page speed is not only an important factor for the website’s ranking, but it also impacts the conversion and bounce rates.

Run the website through Google’s PageSpeed Insights to find out if the site is fast. 

A score of 100% is fast. 

A score of 90 or above but not 100% is good. 

If you got 50 to 90, that score needs improvement. 

A score of 50% or below is poor. 

https://developers.google.com/speed/pagespeed/insights/

Time Spent on Page

The performance metric is all about how well the content meets user intent. 

When a person types a keyword on Google looking for specific information, a product, or service, lands on the page and spends a lot of time their site satisfied their intent. 

A high time spent on page score is a good indicator that content meets visitors' expectations based on the keywords used to lead them to the site. 

A time spent on a page of 60 seconds is great for a high-converting lead magnet.

Conversion Rate

The conversion rate represents the overall impact of SEO strategy on business sales.


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