#Organic Instagram Marketing Strategies

Organic Instagram Marketing Strategies That Will Help Thrive During The Pandemic.

If committed to creativity and consistency, the three Instagram organic marketing strategies will help any business thrive during and beyond the pandemic.

2020 has been a year full of surprises, with the biggest surprise throwing the spotlight on social media.

For a business owner or marketer working with a business that is new to social media, one of the best platforms to focus on is Instagram.

The first key to success is creativity and consistency.

Creativity will always be the name of the game on any social media platform.

Story-Based Content:

Stories are powerful, especially stories that touch on the key emotions that can drive purchasing decisions.

Human stories, tailored to the brand and linked to the customer journey will be a winner every time.

On Instagram, content can be both in the feed and in the stories.

If written well, this type of content can draw visitors to a product or service, arouse their emotions, and get them to do exactly what they want - without being spam.

An example of a story-driven article starts with the origin story of the company founder or talks about the growth of the company and how customers are primarily responsible for that growth.

An accompanied carousel image showing the growth path will make the post-pop and increase engagement.

Without big stories, the next two strategies will fall flat.

Video:

Video, in general, engages at a higher rate, and for good reason. People like The Movement and Instagram have become a new form of television. Content creators and businesses often think about how to approach video, but it's all about storytelling.

As long as there is a motive behind the content and it's creative, it will engage.

Instagram Live can serve as an influencer awareness platform:

Live Instagrams can be spontaneous and also planned.

Running a business that could benefit from influencer marketing, using Lives to conduct real, engaging conversations with Instagram influencers or thought leaders on planned topics will inspire your audience while building their authority.

Instagram stories can provide insight into the business:

While the Instagram feed should ideally have a level of curation to maintain the brand's aesthetic, the stories can be more impromptu.

Use the stories as an opportunity to show the history of the company and the activity behind the scenes.

During the pandemic, people are looking for more human touch and authenticity than ever before, so stick with the audience in the stories.

Targeted hashtag engagement:

Running a real business that requires converting an audience to customers, buying followers is never the answer.

Fake followers are just a plate of vanity, and the fake call will go away in seconds when you see no comments on your posts and four likes.

Focus on targeted hashtags, both in posts and in interactions, and start seeing results.

Start interacting with posts, leaving comments, and asking questions.