Various ways to get an organic page in Google Rankings.

Various ways to get an organic page in Google Rankings: -

Google search has been constantly evolving since its inception.

Google is consistently committed to making search results more useful.

Opportunities for more site visitors from the Dynamic Search results page with rich results, featured snippets, map pack results, knowledge panels and much more.

The main types of rich search results are:

• Rich results.
• Featured snippets.
• Knowledge panels.
• Local business results.

Rich results are an enhanced organic search result that adds information to a plain text search result and expands it as a result.

• Rich results make the results more dynamic, visible and attractive.

Featured snippets are better answers that appear at the top of search results.

• These results are enhanced organic search results that include additional visual enhancements, including stars, as part of the search results carousel, and may include images from multiple websites.
• This search result usually answers the information query and may include text, a list of numbers and pictures.
• Featured snippets make organic search lists more dynamic, visible and attractive.
• Estimates feature snippets of research data from various sources and between 11% and 19% of SERPs displayed in search results.
• Optimizing is important for improving search results that make sense in the context of business objectives and the intent of the searcher.

Knowledge panels are information panels about what is commonly referred to as entities. Knowledge panels provide quick information about entities that are created automatically.

• Entities that are the subject of the Knowledge Panel have the potential to "claim" the Knowledge Panel and influence the information in that Knowledge Panel.
• Google also agrees with user feedback about Knowledge Panels.

Knowledge panels are an opportunity for organizations and individuals to provide their information through Google.

Google Business Profile (formerly known as Google My Business) is a Google program that allows local-based businesses to manage their online presence when someone searches for their business, local product or service.

• The data in the Google business profile empowers the local map pack in the organic search results.
• It helps provide accurate information on Google Maps and provides a way to control the business profile displayed in Google search results, including phone numbers, addresses, and hours.

If just getting started or looking for improvements, take a look at a comprehensive overview of Google Business Profile.

• Relevance to the question.
• Vertical, industry section or category.
• Proper use of structured data.
• Content quality.

More Page 1 on Google and Position 1 or Prestigious Position 10 Ways to Get Zero Results.

For each, find tips and resources that will help to optimize the type of outcome.

1. Plain Text Organic Search Results:

• Achieving the top plain text organic search result on Google is much harder than ever.
• Not only is search very competitive, but search results with plain blue links to specific types of queries, especially the "how-to" type query, rarely change.
• In the case of the ten blue links, they do not necessarily exist on mobile devices because the search results on the mobile are displayed with a continuous scroll so that users do not have to click on the next page of the search results.

To optimize

• Answer the searcher's need for information.
• Be superior in all ways.
• Seriously, it takes.

2. Video Rich Results:

• Not surprisingly, YouTube results are prominent in Google search results.
• The videos appeared as thumbnails along with the blue text link.
• Google manages the video displayed on simple text link results into rich results.

To optimize

• Help searchers and search engines understand video content with relevant, quality titles, descriptions and tags.
• Use appropriate VideoObject structured data.

3. Carousel Rich Results:

Google Documentation states that carousel rich results are available for four specific types of content:

• Course
• Cinema
• Recipe
• Restaurant

It seems to be available to other entertainment media as well as Victorian-era writers, along with movies such as podcasts.

To optimize:

• See Google's markup requirements for all carousels.

4. Featured snippet:

• A kind of organic search result that displays about 50 words of text, page title and URL and a featured image thumbnail.
• Featured snippets are an excellent opportunity to gain more focus on thought leadership material.

To optimize:

• Answer informative questions about the business and its products or services.
• Remember this paragraph format and the simple Q&A procedure for creating content to rank on this type of result.

Investigate what questions people have and see what the results are. 

• Are there chances that the result will not work?
• Are the results looking low quality or outdated?

Start there and use what to learn from those early attempts with easy opportunities to target more competitive search terms.

5. Data Table Snippet:

• Tables are an effective way to share information or display concepts.
• Google initially developed this result for news media.
• Brands mostly act as publishers and can also address timely news articles, which can also be an opportunity for businesses.
• Google can read data displayed in HTML tables (without structured data) and display it as a data table snippet.

To optimize:

• Explore Google's approach to dataset innovation and find developer resources.
• Read more about displaying data tables in search results here.

6. Top Article Carousel:

• The top articles carousel displays the title, source name and expanded image.
• These results are available for blogs as well as media websites.
• Proper optimization results in the conversion of the story into action automatically in Google Assistant, allowing people to access the content through a voice assistant.

To optimize:

• Displays news content in the Google Top Articles carousel regardless of whether the article is published in AMP or not.
• Importantly, the webpage uses appropriate structured data to provide relevant information that can be used to show up in the top articles section of Google search results.
• Additionally, be sure to use the appropriate size featured image.
• Google recommends that images be at least 1200 pixels wide for AMP pages.
• For non-AMP pages, the Google article structured data developer page recommends at least 696 pixels wide.
• Google guidelines for the Google Discover program recommend that all pages use images at least 1200 pixels wide.
• So for Google News, it's best to use images that are at least 1200 pixels wide to qualify for display on Google Discover and Google News.

7. Local Business Knowledge Panel Card:

• With proper markup and optimization, business panels have great functionality and interactivity.
• Not only can searchers find the address, phone number and working hours without having to click on the site, but they can also complete tasks such as booking, ordering, or making an appointment.
• The panel expands as more relevant information is added, making it harder to miss both desktop and mobile.

To optimize:

• Expand the panel as much as possible by filling out the Google Business Profile (GBP) with detailed, relevant information to help searchers make business decisions.
• Monitor the GBP dashboard and interact regularly with reviews, queries or searches that attempt to engage in business.
• Keep all information up-to-date to avoid a poor search experience and to avoid losing search engine trust in the brand.

8. Event Rich Outcome:

• Marking events' pages with event structured data helps make this information appear in Google search and Maps results.
• Searchers can also click to see more events and filter by date.

To optimize:

• Use Google Data Highlighter for occasional events or for some on the website.
• Apply the correct event markup.

9. Review Snippet:

• When you find the right markup for Google reviews, you can extend the rich result with a review excerpt or an average combined rating score.
• The rich search result type is available for books, local businesses, movies, music, products and recipes.

To optimize:

• Follow Google's instructions here for optimization on whether to add a general review, embed a review in another schema.org type using its review property, add ratings to reviews, or add total ratings.

10. Logo in the Knowledge Panel & Search:

• Strengthen branding at every opportunity by making sure the logo appears on the business panel and in the search.

To optimize:

• Use at least 112 x 112px logo in .jpg, .png, SVG or WebP format.
• Make sure the image URL can be crawled and indexed.
• Apply the correct markup.
• Overall best practices for rich search. Results optimization.
• Follow Google's structured data guidelines.
• Use Google's rich results test to see if the page supports rich results and get recommendations to improve.
• Avoid being identified as a structured data spammer by Google by avoiding vicious behaviour such as troubleshooting and detecting content that is not visible to users.
• Run Google's Rich Result status report after execution and do so regularly to continue optimizing site content.
• Google may or may not read any rich results from the site and get troubleshooting information for rich result errors.
• Request to crawl again after fixing any issues.
• Make sure you understand the opportunity, the competition and the intent of the searchers in the hope of getting certain types of content upfront.

A chance at better search results:

• The concept of search results as a list of 10 blue links is related to the distant past.
• Various rich search results offer many opportunities to find new possibilities to generate more meaningful traffic than ever before.