Google Ads optimization level.

Google Ads optimization level: -

  • Google Ads has a built-in feature that gives users an optimization score and recommendations to improve it.
  • Google describes its optimization score as an estimate of the performance of the Google Ads account.
  • Scores between 0 and 100%, with 100 meaning that the account can function to its full potential.
  • Optimization scores are available at the campaign, account, and manager account levels.
  • Shown for active Search, Shopping, and Display campaigns.
  • Since its launch, Google has continued to expand this feature, including adding recommendations to improve the score.

Recommendations come with application buttons, which automatically apply the recommendation to the account.

A closer look at the recommendations received for the client's account.

Add price extensions:

  • Adding price extensions was an interesting suggestion.
  • Price extensions are generally used by retail stores.

Use customer lists:

  • Customer lists are not a marketing method that would normally have been considered for this account.
  • Google allows targeting similar audiences, which seems like it could really work.

Apply dynamic search ads:

  • Google also recommended applying dynamic search ads.
  • Dynamic Search Ads seemed a bit out of the box for this account, but they decided to test it out in a campaign.
  • This was surprising given that dynamic search ads are targeting advertisers who have a large inventory of products to sell, such as medical supplies or auto parts.
  • Dynamic Search Ads use website content to target ads and can help fill in the gaps in keyword-based campaigns.
  • Whether these automated ad creatives are cannibalizing the other ad groups.
  • If performance remained as strong if dynamic search ads were deployed across multiple campaigns.
  • With all of these unknowns, we are going to make slow progress in implementing this recommendation as we continue to monitor and test.

Apply automatic offers:

  • Each campaign on the customer's account comes with a recommendation to apply automatic bids.
  • Proceed with caution and test automatic bidding on only one of the customer's campaigns.

100% optimization should not be the goal:

  • Most accounts have an average optimization score of around 80%, which sounds good.
  • That is not to say that Google's optimization level is useless.
  • He gave some helpful tips and out-of-the-box tips, which was great.
  • It could be a quick and easy way to identify the most obvious problems.
  • While Google's artificial intelligence may be smart, it doesn't even know the business.

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