SEO strategy

SEO strategy: -

To avoid 5 important penalties from Google:

Shaping SEO strategy in tune with Google algorithm updates.

There is a definitive strategy you can rely on to rank high on the Google search engine results page.

Google's search engine ethics is primarily defined by the fact that search engine users receive the most relevant results from submitted searches.

Websites that meet the need in the best possible way are ranked higher and given priority in search engine results.

This spirit is essentially captured through an algorithm that is used to determine which websites deserve the highest ranking.

Consequently, by ranking higher on Google's search engine pages for particular search engine queries, a website is likely to prosper because it would experience more traffic and therefore more conversions.

The ultimate vision for every webmaster is to better rank on a search engine page for a popular search engine query related to the content of their website, regardless of whether the website is informational, e-commerce, or business.

The key to ranking high in the search engine lies in developing a strategy to observe the spirit of Google because understanding the factors that affect the algorithm determines how well the website will rank.

Google is continually refining its algorithm, there have been five major algorithm changes that have affected the way webmasters and users experience the search engine.

These algorithm updates have been named as follows:

Panda

Penguin

Hummingbird

Dove

Mobilegeddon

The main direction and benefits of Google's algorithm refinements thus far have been:

A growing commitment and focus on a better user experience for search engine users,

A higher priority and preference for more productive and in-depth content,

An approach and preference for websites that update and update content regularly,

A greater emphasis on brand awareness,

An emphasis on optimized search for local ranking,

Websites that adhere to a mobile SEO strategy are given more prominence.

The different algorithms and algorithm updates that Google publishes, how algorithms affect websites, either positively or negatively, and more specifically, how to shape the SEO strategy to conform to the correct SEO practices, the good web design and proper web development practices, to gain the best online visibility and provide the audience with the best user experience.

Google Panda:

The Panda update was the first major update to Google's algorithm since its inception.

Its main drive was to fine-tune the quality of relevant search results by prioritizing high-quality search results and rolling back lower-quality search results.

The update was a move by Google to produce better, high-quality results with relevant content that the search engine user wants.

Google forced webmasters to change their approach to creating a website and brand that people will love, trust, reward, and share with others. Strategic thinking about user experience became more important when creating websites.

Three main quality factors that the Panda update introduced, including ways to avoid getting punished by the Panda update.

1. Duplicate content:

There is a lot of information online about duplicate content and how to avoid it, but it is also important to note that it is not necessarily duplicate content that is penalized by Google, but rather the fact that spam-like content is frowned upon.

It is better to focus on producing unique, useful and rich content that is useful to the user.

Two main issues need to be addressed when it comes to duplicate content on the website.

The first problem is due to duplicate content that has been explicitly generated for the website.

Use a duplicate page finder to find duplicate content on web pages.

Target content that is more than 80% unique.

Content that has less than 70% unique content rating should be immediately removed or improved.

Issues that can cause penalties due to duplicate content include:

Default information added by content management systems.

Information automatically added to printable pages.

The web page addresses are added with the session IDs.

The quality of the inbound links.

Having unique, useful, and rich content on the website, but experiencing poor search engine rankings, to draw attention to the quality of inbound links.

2. Bounce rate:

The usability, design and usefulness of the website to the user are the main factors that determine the bounce rate of the website.

To be more specific, if users access the website and leave the website without any interaction because they cannot find what they are looking for or because the website is too complex to navigate, the bounce rate becomes high.

A bounce rate greater than 60% is too high and means that you need to do some work on the website to make it easier to use.

To find out the bounce rate of the website, sign up for a Google Analytics account and use the Google Analytics informational guides.

The bounce rate of the website may vary abnormally.

For example, if the website is redesigned to make it better for the audience, the bounce rate is likely to vary as the audience gets used to the new website UI design.

There are several different solutions that are used to reduce the bounce rate of the website.

3. Repeated visits to the site:

If the retention of the website is very low, it means that the visitors do not return to the website frequently, then Google assumes that the website is not very relevant.

The different ways to get visitors to return to the website include:

Use guides and visual content to be more useful to the audience,

Use of calls to action

Improve website loading time.

Plan the website following Panda's update guidelines.

Plan the website, three important factors should be addressed. These include:

Improve quality or optimize "Static Items", including static pages such as Privacy Policy, Contact, About Us and TOS.

Constant quality checks and improvements, that is, improve website meta tags and update to HTML5.

Website user experience improvement:

Google Penguin update:

The main motivation for Penguin Update has been to limit and discourage the unethical use of links (both inbound and outbound).

The unethical use of links involves trying to win favor with Google by misleading the search engine that the website is an authority website or that the website has rich content.

The algorithm update, issues that were not viewed favorably, including the use of:

Unnatural links that include;

Large number of links pointing to a website from irrelevant or low-quality sources,

Buying links and

The random use of links on a website completely ignoring the proper context.

Link schemes.

Keyword stuffing and

When developing website SEO strategy, the following considerations should be kept in mind.

When focusing on producing unique, useful and productive content, you should also pay close attention to the quality of the links to and from the website.

The SEO strategy should be to provide a good user experience and quality link building.

The Panda update is more about content quality, while the Penguin update is about controlling unethical and unethical use of links.

Therefore, the two updates are quite interrelated and should be planned at the same time to avoid penalties from Google.

A good strategy that takes into account updates from Panda and Penguin will make the website more trustworthy for users. Use the WOT tool to measure how trustworthy the website is.

Google Hummingbird update:

The Hummingbird update has been one of Google's biggest search engine algorithm updates.

Google made substantial changes not only to the algorithm, but also to the indexing methods.

The main motivation behind the Hummingbird update is for Google to better understand user queries and thus be able to return better and more useful results.

In essence, the intent of the search query by the user became more important than the mere use of the keyword itself.

Therefore, content that best responds to the intent of a user's query is more likely to be ranked higher and more favorably than content, which includes the same keywords used by the user.

Long-tail keywords have become more important than top keywords simply because the focus shifted from merely ranking a query to better understanding the meaning behind the query.

It is important to ensure that a conversational style is used in the website content because it is in line with the way a user queries while searching for information.

3. Great, unless you've been bending and breaking the SEO rules, sticking to good keyword SEO practices should continue to be the strategy with only a few tweaks to the general method.

Keep optimizing websites for mobile devices because conversational-style searches continue to grow.

Build strong inbound and outbound links for increased credibility and authority.

Use the appropriate structured data markup.

The hummingbird strategy:

In essence, the hummingbird strategy should focus on the use of tools like Google's Keyword Planner, which will help find relevant keywords used by users and then use the keywords in a conversational style within the relevant content of the website.

The audience can be hooked and hooked on interesting content that addresses their needs, concerns, curiosities, and general inquiries.

Google Pigeon update:

The Pigeon algorithm update was released in 2014 and its primary goal is to provide fast, relevant, and useful query results to web users looking for local search results.

The pigeon strategy:

Focus on getting good reviews for your website

Market website content avidly and make sure to employ good backlinking strategies.

Make sure to employ a mobile SEO strategy because most local web searches are done through mobile devices.

Google Mobilegeddon update:

Google's intention to make the user experience through the search engine more pleasant, the focus through this update was to prioritize websites that were optimized for mobile devices.

This focus on mobile devices stems from the fact that more people search through mobile devices than through the desktop.

The website builders, anticipating the massive changes that the algorithm update would bring, dubbed the launch update Mobilegeddon. Mobilegeddon happened in 2015.

Some of the considerations that you will need to keep in mind with this algorithm update include the following:

It is important to realize that search results recorded via smartphone versus desktop computer search results are very likely to continue to diverge and become more different rather than the same.

The biggest impact of this algorithm update will be mainly on websites that;

Trust the people who discover the sites through Google search and trust these Google search queries made through mobile devices.

Converting a non-mobile-friendly website to a mobile-friendly website can be quite costly to implement, both in time and money, depending on the size of the website.

The SEO strategy optimized for mobile devices.

Monitor website traffic to assess the impact of changes through this algorithm update.

Use the tool recommended by Google to check if the website is mobile friendly.

Please use Google's well-described and documented guide to update the website or build the website to be mobile-friendly.

The influence of Google algorithm updates can have a huge impact on webmasters and businesses that solely rely on their website for online income.

For many website owners, proper SEO training and following Google guidelines can make the difference between a thriving online business and being lost in oblivion.

Have the least negative impact on the website and the business, especially if you trust Google searches, having a web strategy that aligns the objectives of the website and the vision of the online business.

Being nimble enough to make quick changes that adhere to Google's algorithm changes can be vital.

Employing different strategies, including good public relations and marketing for your online business, can be an important step for your online business or website.

Starting to use solid strategies, including marketing and public relations strategies to promote the business, is likely to improve Google's ranking because it focuses on brand recognition and being an authority to be reckoned with, which is what you are doing. Google is driving its search engine results. .