Use Facebook Ads to Move Leads to Sales

Use Facebook Ads to Move Leads to Sales: -

Few local businesses do direct sales online and they need a way to turn people who have never heard of it or those who have heard of it but have never worked with them into more prospects. solid.

Rather than depending on potential customers to research or product offerings, one can use Facebook ads to take control of one's own flow of leads.

Facebook Ads can effectively reach and guide these prospects through the natural buying process that each person goes through when considering purchasing a product or service.

1: Start with a main offer:

Acquiring leads with Facebook ads starts with the main offer. Depending on how the offering is designed, it will attract either the largest volume of people or the most qualified people into the pipeline.

One can offer a primary magnet or closed content in exchange for someone's basic contact information, such as name, email, and phone number, turning them into a common thread with which to follow. and maintain.

The main magnet offering can be a checklist, guide, or PDF template.

The offer can also be a lead product or product preview that essentially gives someone the option to work with or without spending money, perhaps through a promo code or voucher, consultation, or a demonstration, or a live event.

Whatever one chooses to offer, make sure it is what the ideal customer wants to know or use, because if it doesn't, the people who sign up won't be the right kind of prospects.

2: Create a lead capture strategy:

One way to capture contact information is to use Facebook lead ads that automatically fill out and ask for a phone number.

While people often have incorrect or rarely verified email addresses associated with their Facebook account, the phone number associated with their account is generally accurate as it is used as a security measure if they need to regain access. on their own.

Facebook lead ads work extremely well if one wants to deliver the content of the offer via SMS.

Another way to capture contact information is to use a Facebook ad that leads to a form on a website landing page.

3: Provide a path to sales:

One of the main reasons lead generation campaigns fail to generate sales isn't the lead magnet, is that business owners often don't give much thought to what's going on. after the arrival of a lead. Business owners are too dependent on the content of the offer. itself to make the sale, but the truth is, a lot of people will never open that content.

People save it for later and never come back.

The moment someone opts for something that is offered is the moment their attention is fully focused on one of them as a solution.

The sales process took place when customers entered the company to use the machines.

Another sales process took place for the laundry pickup and delivery, as customers had to schedule their first laundry pickup.

The sales process involved someone entering the home address and credit card information, which people may be reluctant to share.

4: Follow up with warm prospects who don't convert:

Some people convert immediately, but other prospects can take 6 months or even 2 years to convert.

After a certain period of time, it is not financially beneficial for the team to continue with manual follow-up, but the relationship between each prospect paid to acquire must still be maximized.

If the prospect doesn't convert right away, how can one deepen the relationship while presenting other offers that could turn a prospect into a customer.

Create a targeted Facebook advertising remarketing campaign to share a mix of content based on categories of interest to the audience and on topics related or adjacent to the product and service; video content, blog content, quick tips and tricks, testimonials, etc.

The timing, frequency and duration of the campaign will depend on the length of the buying cycle.

When someone hasn't scheduled a call with one of them or hasn't become a customer within a certain timeframe, they can be automatically added to the campaign.

Likewise, one can use email and text messaging to remarket prospects with the same content.

5: Take advantage of automation to manage the prospecting process:

Having automation in place for lead generation and maintenance makes it easier to manage them, ensures no leads fall through the cracks, and allows a real person to answer people with questions.

Marketers talk a lot about tracking in terms of Ads Manager analytics and dashboards, but it's only a piece of the puzzle for anyone focused on lead generation.

There are many different elements involved in guiding someone in the purchase decision.

Each of these instances should be automatically tracked through a customer relationship management (CRM) tool that has been modified to accommodate the stages of the single purchase process.

This combined data will help optimize the path to conversion.