Modified broad match keywords to improve results

Modified broad match keywords to improve results: -

Working on Google Ads is all about control and efficiency.

Take control of advertising and don't want to let Google choose how to spend the budget.

For ads, keyword match types determine how much control having over the searches that the ads trigger.

There are four different types of keyword match.

• Broad match
• Modified broad match
• Phrase match
• Exact match

There are negative keywords that can be used to prevent certain words or phrases from being associated with the search query.

Broad match offers the least amount of control over keywords. 

The start of an ad campaign should use broad match keywords to test the market and collect data quickly.

When testing the waters with PPC, gain more control over how Google displays general keywords by using the broad match modifier.

Broad keywords give Google advertising control.

One way to make the broad match type more keyword-oriented is to use the broad match modifier.

Adding the broad match modifier to keywords is as simple as placing a "+" before each word want to modify.

The modifier tells Google that there must be a close variant of the keyword in the search for the ad to show.

Modified Broad Match strikes a balance between broad coverage and keyword control.

Keyword match types are

Broad match = keyword and all its synonyms interpreted by Google.

Modified broad match = searches that include the keyword and / or close variants of the keyword.

Phrase match = exact keyword, with other terms before or after the keyword.

Keywords can appear in any order within the search.

Exact match = exact keyword only

Using modified broad match keywords

1) Because these keywords produce valuable data in search term reports.

Modified broad match can help to understand how people use keywords in searches.

Broad keywords fill the search terms report with a wealth of data about the searches that trigger the ads.

Data extraction from search terms will show which keyword variations work best.

Use the data to fine-tune the keywords to target conversions-driving searches.

Adding search terms that generate wasted clicks to the negative keyword list.

2) Google doesn't like it when it goes too granular, too fast (in my experience).

When starting out with a super refined ad campaign, Google doesn't like it.

With 100% exact and phrase match right out of the box, Google doesn't show ads and gets little or no results.

Create the ad groups, consider including broad match modified keywords to complete the search term reports.

Adding the broad match modifier to keywords using the Editor will save a lot of time.

With these techniques, having accurate targeting for keywords as well as better data in the search term reports.

Let's recap the steps used to add the broad match modifier in bulk.

Launch the Ads Editor.

Enter keywords as broad match type.

Copy and paste keywords, changing the phrase and exact match types.

Highlight broad keywords and add + to the beginning of the string.

Adding the modifier to keywords gives more control than broad match.

The modifier can help make advertising more efficient than normal broad match.

Using Ads Editor is an ultra-efficient way to mass advertise with the broad match modifier.

The editor saves time and helps to manage ad groups efficiently.