Impactful SEO Audits for B2B

Impactful SEO Audits for B2B: -

A comprehensive audit of a B2B website can mean the difference between gaining new customers and losing them to the competition.

Video transcript:

A site's current SEO compliance, and more importantly, shows the ways, both short-term and long-term, that can work with them to help them achieve their goals.

Competitors and objectives:

The best are the competitors.

So SEO does not exist in a vacuum.

To improve rankings, a competitor will likely have to lose rankings.

It's important to have an idea of ​​what the competitors are going to be looking at how they stack up against them.

Important to make sure that the competitors are realistic.

Make sure realistic and find competitors that are of a similar size so that the information provided is truly valuable and actionable.

Another of the best things is the goals.

So if someone is evaluating a company, ask them what their goals are.

Maybe they just launched a new product and would really like specific information on how they can improve that content.

1. Keywords:

Keywords are important.

It is where one should start because keywords are the backbone of SEO.

A couple of tools that can be used to get really interesting and useful information on keywords without wasting a lot of time.

So Moz's Keyword Explorer is a great place to start.

Use the Compare Link Profiles tool, and this is a really good way to compare a site to its competitors and see how it's doing from a really high level.

Help identify if there is someone who is truly elite, ranking 20 times more keywords than perhaps not the most realistic competitor to monitor.

A really good place to start and it can help to provide some initial content suggestions and get a kind of window into the content strategies of the competition and get a kind of window into the content strategies of the competition.

2. Contents:

However, when looking at a particular B2B site, one thing  should make sure to take a look at is the funnel.

3. Technician:

Use Google page speed statistics.

4. Off-site:

Like to take a look at the external site, which is a great use of Moz.

Use Moz's Compare Link Profiles option to get an idea of ​​how stack up against the competition when it comes to external services.

Link building is difficult and time consuming to show results.

Contacting the Domain Authority and talking about the total of links really helps to get an idea of ​​how difficult it will be and how long it will take to catch up with the competitors on the search engine results page.

Domain authority, external links, linking domains, and indeed the search for information, even the most difficult, authorized.

The backlink and link profiles overlap, much like the competing overlay.

If there is a site where all the competitors have backlinks. Really relevant, an industry post, and can provide that to them and eventually help them get a link from there as well.

Taking a look at the keywords, content, technical, and off-site, if someone followed all the steps they should have a really great audit with some super actionable, short-term and long-term action items to provide.

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