8 best Facebook marketing tools

8 best Facebook marketing tools:-

Facebook is one of the largest and most popular social networking platforms on the web.

It has over 2.6 billion active users, of which 1.73 billion visit the site every day.

Facebook marketing can be a powerful way to build the brand, but only if one knows how to approach it.

If don't know what kind of content to post, when to post, or who the audience is, the efforts will likely fail. This is where Facebook's marketing tools come in.

Knowing what interests followers, what topics to focus on, and when to post can help develop an effective strategy for reaching customers on Facebook.

Popular platforms such as HootSuite will allow programming and management of social content, but one can also identify subscriber personas with Socialbakers, run contests using ShortStack, etc.

If one don't have a Facebook marketing strategy and an arsenal of key tools to back it up, will likely be missing out on what is arguably the biggest online audience in the world.

Using quality Facebook marketing tools can make it much easier to reach the right audience.

1. Overview of the Facebook audience:

one of the most useful Facebook marketing tools that is integrated with the platform itself.

Think of Facebook Audience Insights as the Google Analytics of social media.

Having a professional account, one can then access Audience Insights for free to learn more about subscribers.

The Facebook Audience Insights tool builds on the wealth of information that users share with the platform.

So, in addition to basic demographics and location information, one can learn more about the hobbies and interests of the audience, relationship statuses, education levels, etc.

Having a better understanding of who is interested in the brand, one can shape the campaigns accordingly.

Facebook Audience Insights can be difficult to use.

Not only does its feature set constantly change, it also tends to be a bit glitchy.

Still, it provides data, can't go anywhere else, so we think it's worth it.

Main characteristics:

• View demographics for Facebook as a whole or users logged in to the page.
• Monitor user activity on the Facebook page.
• Create targeted ads based on audience interests.
• Price: Facebook Audience Insights is free with a Facebook business account.

2. Hoot Suite:

Hootsuite allows one to schedule content on social media profiles and pages, monitor user conversations, interact with followers, and more.

It also offers content creation tools, meaning one can do everything from writing and editing to uploading and scheduling content from one dashboard.

Hootsuite's starter plan is quite economical.

There are many other social media management platforms out there, including AgoraPulse, Buffer, and Sprout Social to name a few.

Hoot Suite strikes the best balance between offering useful, high-quality features and affordable prices.

Main characteristics:

• Schedule content for multiple Facebook profiles and pages
• Respond to and moderate user content.
• Create a shared library of branded assets that can be reused across all accounts.
• Set up teams and assign them specific tasks.

3. Mobile Monkey:

Mobile Monkey is a chatbot-based marketing tool that integrates with Facebook Messenger.

It provides a variety of features that can help get the most out of ad campaigns as well as traffic to the page.

For starters, Mobile Monkey includes a lead generator that automatically replies to messages and collects contact information from users.

Mobile Monkey also allows users who click on ads to be sent to Messenger to create a more engaging experience for them.

Create Messenger drip campaigns, set up a chatbot for the website and much more.

Main characteristics:

• Create a Facebook Messenger chatbot that integrates with the website.
• Configure Facebook Messenger drip campaigns.
• Capture leads by collecting contact information through Facebook Messenger.
• Open automated chats with users who click on Facebook ads.

4. AdRoll:

AdRoll is a Facebook marketing tool that is perfect if one have products that wants to promote across multiple channels. Create and manage multiple types of ads that can be served on Facebook, Instagram, and many other platforms.

The tool also allows users to subscribe to the mailing list and use that list to send them automated marketing emails.

View information about audience, website funnel performance, and more.

Main characteristics:

• Deliver e-commerce ads on multiple platforms, including Facebook.
• Use retargeting ads on Facebook after users leave the website.
• Subscribe users to a mailing list that they can use for ecommerce marketing purposes.
• Access analyzes.

5. Short battery:

Facebook contests and giveaways can be effective strategies to increase audiences, engage followers, and build goodwill for the brand.

However, these types of events are more difficult to organize on social media platforms than expected.

With ShortStack, one can run contests and giveaways with random winner selections, create forms for users to enter, and embed Facebook contests on the website.

This tool also supports several types of contests, including options where participants have to refer friends to increase their chances of winning or comment on specific posts to participate.

Main characteristics:

• Run contests and giveaways on Facebook.
• Create sponsor-to-win and post-specific contests.
• Integrate Facebook contests into the website.
• Create simple forms for users to enter contests and giveaways.

6. Growing up:

When it comes to developing a social media marketing strategy, it's tempting to just repost blog content or product updates. While these methods can be effective, it is much more beneficial to post content that will generate engagement and enthusiasm among Facebook users for the brand.

Outgrow can help by enabling the creation of interactive social media content, such as quizzes, forms, surveys, calculators, etc.

One can incorporate the own style and branding to make posts stand out and grab the attention of bored Facebook users.

Main characteristics:

• Create interactive content optimized for engagement.
• Apply the own branding to the content.
• Access detailed sales funnel analytics.
• Set up chatbots with conditional messaging.

7. Social bakers:

Socialbakers is a fantastic solution if some are struggling to find the perfect content ideas to grow and engage Facebook audiences.

With Socialbakers, one can have access to marketing personalities generated by AI, which allow better targeting of the content published on Facebook.

It also helps identify influencers in the niche and track trends on topics that might be of interest to the audience, while also providing access to analytics.

Use Socialbakers for content programming and posting to multiple Facebook pages, making it a very comprehensive marketing tool.

It provides an overview of the top performing content for the Facebook page niche to help brainstorm content ideas.

Main characteristics:

• Generate marketing personas.
• Identify Facebook influencers in the niche.
• Follow the trends related to the niche.
• Access subscriber analytics.
• Schedule content for multiple Facebook pages.

8. Page mode:

Believing that Facebook pages could suffer from poor design, Pagemodo should measure up.

Using this tool, one can easily generate custom graphics that can be used for cover images, published graphics and custom tabs.

In addition to its graphic design features, Pagemodo can also help plan posts across multiple platforms and run contests and giveaways (depending on which plan to use).

Finally, Pagemodo provides straightforward analytics on user engagement, subscriber growth, and other metrics essential to Facebook Pages growth.

Main characteristics:

• Create custom graphics for Facebook pages.
• Schedule posts on multiple platforms.
• Organize contests and giveaways.
• Access subscriber analytics.