12 essential tips to improve website in 2021

12 essential tips to improve website in 2021: -

In the few minutes after landing on the website, visitors can determine who the company is about.

A website really excels when it has a design that integrates with user experience, functionality, and adequately complements the content of the website.

Spend time writing amazing content on the blog or service pages, only to be overlooked due to design flaws, navigation issues, confusing layouts, or missed conversion opportunities.

To improve the website, suggestions are offered

Have a plan:

Recognizing that the site is likely to need some improvement,

it's time to work backwards and create a plan that details how to tackle them.

Start by mapping the customer journey from the first time they visit the website to the moment they become a customer.

Think about what pages are going to see, what content they are going to read, and what offers they are going to convert into. 

Understanding this will help design a site that truly helps nurture leads through the sales funnel.

The customer journey map illustrates what users do when they visit your website and what commonalities occur between those who become customers and those who do not.

Use this data to map out the strategy.

This will help identify the key touch points of the website or the areas that users interact with.

Along these touchpoints, be able to trace the emotion, thoughts, goals, pain points, and opportunities that each touchpoint needs to evoke.

Eliminate distractions and reduce friction:

Certain elements of the website will detract from the value and the message that it is trying to convey.

Complicated animations, overly long content, and bulky website images are just a few examples.

It is also important to avoid too many animations or interactions on the page.

Add social proof:

Shop like most people on Amazon, you will most likely gravitate towards products that primarily contain four to five star reviews from people who wrote their experiences with a product.

The same effect applies to the product or service and the website.

If users see shocking testimonials from real people, studies show that prospects are 60% more likely to buy the product.

There are some strategies you can take, think about what format of testimonial, be it text or video.

Video testimonials have been found to be the best.

Rather than arbitrarily placing all the videos side by side, Upland separated them and accompanied them with a heading and a sentence detailing the result or benefit the client had from working with them.

The testimonials include photos and names of people / companies, which makes the reviews much more legitimate.

When it comes to places to include testimonials on the website, recommend the home page, the service pages and / or a dedicated testimonial page that is included in the navigation.

Each of these pages is the best point of contact for people who are learning about the company and considering buying.

Genuine testimonials will enhance the website experience and build trust with prospects before they become customers.

Implement calls to action:

Once your visitors land on the site (probably via your blog or home page), you need to guide them to places on your website that will help drive conversion.

One of the best ways to improve web design is considering the use of strategically placed calls to action in areas such as the top right of the navigation, the sections that require action and the bottom of the website pages.

The easiest thing to do on the website is to flood users with the call to action at the bottom of the funnel (BOFU).

Use the appropriate stock images:

Always recommend using original photos on the website, but if that's not an option, there are techniques to help you choose the right type of stock photography.

While stock photos save the time of producing the images themselves, many websites have images that become cliches.

Users will unconsciously project their negative experiences onto these stock photos, reducing confidence and adding friction to the conversion process.

When choosing stock photos, try to steer clear of these cheesy images.

Being more aware of photography will help better represent the brand and how others perceive it. 

Organized navigation:

When designing the website, navigation is key.

Basically, it is the map that shows the main places that users can visit. It's how users can easily drill down into areas like services, products, blogs, etc.

There is nothing worse than a site with a cluttered or confusing navigation interface.

Poor design practices, such as overloading navigation, using vague or confusing hypertext, and a lack of organization, can make it difficult for visitors to find where they want to go.

If users can't find what they're looking for, they have no reason to stay on the site.

When improving website navigation, it is important to ensure that visitors can easily find what they are looking for.

This would include optimized content, navigation hierarchy, and responsive layout, so the experience doesn't change dramatically on mobile devices.

With one click, users can reach these places with ease, so be sure to implement a similar strategy (without overloading your navigation).

Users are more likely to visit more pages during their session, increasing the time they spend on the website.

Let visitors scroll through the home page:

There was a time when making web pages too long, especially the home page, was mistrusted.

Take advantage of home page real estate.

A good rule of thumb is to include three to five sections that help direct new and returning users to key areas of the site.

The quick hit list for some of the most crucial items includes:

Each navigation element has ample space to make it clear where the gap is.

The menu item will have a description line to provide more context for the purpose of that page.

With one click, users can reach these places with ease, so be sure to implement a similar strategy (without overloading your navigation).

Users are more likely to visit more pages during their session, increasing the time they spend on the website.

Let visitors scroll through the home page:

There was a time when we were suspicious that the pages on our website were too long, especially the home page.

Include three to five sections that help direct new and returning users to key areas of the site.

The quick hit list for some of the most crucial items includes:

Value proposal.

Introductory video.

Summary of services.

Product characteristics.

About the company.

Testimonials.

Case Studies / Success Stories.

Contents.

Don't be afraid of blank spaces:

White space is an essential design element that helps divide the page and increase readability.

Also called "negative space, white space refers to areas around elements on a page that are empty and lacking in content or visual elements.

White space also plays an important role in the design and positioning process of website elements.

While more whitespace can dictate which sections are separated and guide the eye, fewer whitespace can dictate which elements are supposed to be related to each other due to their proximity.

This allows users to focus on each part of a website's page piece by piece and allows them to instantly know where each section begins and ends.

This can do wonders to help guide the user's eye to important information, such as a call to action or a value proposition.

Mobile optimization is essential:

Critical when optimizing the site for mobile.

80% of Internet users own a smartphone, and Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% to visit a competitor's site.

It is necessary to adapt the site to the needs and wishes of visitors.

If the website is lagging behind in its optimization for mobile, check out some of these amazing mobile websites to understand how they have created seamless mobile experiences for their users.

Make prices easy to find:

Click on the pricing page only to get to a page that looks like:

Probably a little frustrated.

So decide to leave the site and look at the competition.

If the site follows a similar pattern, or worse, lacks a pricing page, look for users.

The pricing table has the features included, so comparing each one is as simple as reading from left to right.

To get started with a great pricing strategy, take a look at these foolproof tips to help guide you.

Create a self-select experience:

As someone who is feeling overwhelmed when it comes to shopping from ecommerce websites.

These tools, called self-selection tools, take users through a series of questions to arrive at a specific type of result.

These results can be a personalized quote, a product, or an answer to a very high-level question.

Tools like this make it immensely easier for people to understand what the best products or services are without having to navigate the website.

Using detailed iconography, users can select which options work best for their situation, resulting in the best product being served.

This saves users countless hours searching the website and the hassle of calling a sales representative.

A valuable tool that will ultimately help differentiate the company from the competition and offer a unique experience in the business sector.

Test and iterate:

The website should be a living and evolving part of the business, not static.

There is likely always room for improvement.

Improving certain areas of the website can help improve conversions, time on page, and pages per session, but knowing which solution might work best to improve the website is the hard part.

Taking two variations of a page and testing them against each other can reveal whether certain areas are creating problems for users.

The pages may work quite well, but they contain outdated information.

Page A / B testing can show the effect that page content has on session duration or possibly conversions.

Simple changes such as button colors, headings, or refinement of your copy could make huge differences in conversion rate.

Each test can reveal a variety of data that identifies why users interact with pages in particular ways.

Recommend tools like Lucky Orange or Hotjar for heat mapping and A / B testing tools like VWO, Omni convert or A / B Tasty.

Key takeaways:

Taking the time to implement the tips on the website can bring a dramatic change that can help improve the performance, experience, and conversion rates of the website customers.