Rules for more effective B2B marketing

Three rules for more effective B2B marketing: -

To create more memorable ads, there are three simple rules.

The best investments in finance and marketing are opposite and fair.

In B2B marketing, one of the best investments one can make is top-of-the-funnel brand advertising.

It's the opposite as most B2B marketers spend all their money at the bottom of the funnel and it turned out to be on the right track as well, as evidence indicates that a brand can create more value. 

Longer-term than lead generation tactics.

Poor creativity isn't the only counter-trend, he's also right. Creation can be the most important variable in advertising profitability.

Great creativity is 10-20 times better at generating sales than poor creativity and if one can combine great media with great creativity, one can create extraordinary growth for the business.

The B2B brand that is remembered is the B2B brand that is purchased.

The job of the marketer is to create lasting memories in the minds of buyers in the category.

1: More emotions, more growth:

The human brain tends to remember emotions and forget facts and the stronger the emotion, the stronger the memory.

Applied to B2B Marketing: If the ad makes a buyer laugh or cry or smile, the message is much more likely to be recalled in a buying situation.

2: More branding, more growth.

Creation makes IT decision-makers howl with childish pleasure. The most likely result is that IT buyers will no longer remember who ran the ad and will not buy the products.

3: More engagement, more growth.

Profitable creations must be emotionally intense and clearly identified.