New technical SEO

New technical SEO: -

The certification series focuses on four key skill areas

1. Explore the basics of technical SEO:

By building a certification series focused solely on technical SEO, we knew that laying the groundwork would be essential.

While many people in the SEO field are familiar with various components of technical SEO, we felt it was important to identify where these tactics fit into a larger strategy.

The Explore the Fundamentals course analyzes the reasoning behind technical SEO and its fundamental impact on other SEO work.

In addition to defining terminology and basic principles, one gains a clear understanding of how technical SEO fits into the larger SEO methodology.

One of them will learn how search engines find and analyze websites, preparing to apply this knowledge to the concepts of crawling, indexing, accessibility, and site performance.

2. Design for exploration:

Understanding the fundamentals, the certification series moves on to exploration - the ability of search engines to discover and navigate a website.

In developing this section of the course, wanted to make sure to provide a full history of how search engines work, what they value, and a step-by-step process to ensure that the website is crawler friendly.

Learn about the importance of optimizing the crawl budget to help crawlers access the parts of the site that matter most.

These considerations can also improve overall SEO health and even site conversions.

Additionally, we'll cover the robots.txt file, site architecture, response codes, parsing log files, and more, using a variety of tools to familiarize one with a design for crawling.

One will be well versed in how to optimize for efficient crawling and how to implement and scale fixes on the website.

3. Build for indexing:

Search engines understand, store and organize information while crawling the web.

Make sure the ability to create and present a website that will get indexed well by search engines.

Learn how to use sitemaps, canonicalization, and structured data to support indexing.

This will ensure that the valuable content ends up in the SERPs and ultimately in the target audience.

4. Prioritize accessibility and site performance:

There are many articles on the web dealing with accessibility, and we wanted to create a complete section of the certification series dedicated to this vital concern as well as site performance. 

Here we dig into the top priorities to make sure a site is accessible to all users and performs at its best, along with the tasks to help with it.

Perform an accessibility audit to identify and prioritize optimization efforts.

Find out how components like URL structure, site speed, mobile usability, and site security impact performance.

Various tools to help us test them so that we can create a repeatable process for auditing in the future.

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