Google takes action against sites with inaccurate prices

Google takes action against sites with inaccurate prices:-

Google is taking further steps to ensure pricing accuracy between Merchant Center product data and the prices listed at checkout.

Google will soon begin taking action against sites that display a different price at checkout than that provided through the Google Merchant Center.

It is Google Merchant Center policy that retailers maintain consistency between the prices provided to Google and the prices offered to customers.

Google's price control efforts previously consisted of examining the accuracy between a retailer's Merchant Center product data and its landing pages.

This is a deceptive form of pricing that goes against Merchant Center rules, but has not been strictly enforced until now.

Google emphasizes how important it is to keep prices consistent and accurate.

Stricter enforcement is coming during

Google notifies retailers in advance of a change.

Google will begin to review and apply the pricing accuracy between the Merchant Center product feed data and the price shown at checkout.

This is in addition to the fact that Google continues its usual practice of examining the price accuracy of landing pages.

If Google finds that a price provided for a product is higher at checkout than the price listed on the landing page, the retailer will receive a warning.

Following the warning, the retailer will have 28 days to resolve the discrepancy. Otherwise, their Merchant Center account will be suspended.

To be clear on what Google expects from retailers in terms of pricing accuracy, here's what's stated in a Merchant Center help document:

Retailers have enough time to prepare for this change.

The time interval can be used to verify pricing data and verify that what appears on landing pages matches what is displayed during checkout.

Google will make another announcement when this app change becomes officially active.

Google: Sites can safely display pop-ups on a temporary basis.

Mobile sites can temporarily display pop-ups without being penalized in search results.

Sites can display pop-ups without being affected by the mobile interstitial penalty, provided the pop-ups are temporary.

Google has avoided showing pop-ups to mobile visitors or risking seeing devalued pages in search.

The site owner wants to run a survey for a week and draw visitors' attention to it with a pop-up window.

It's not something that will definitely matter on the site.

Google will continue when it re-crawls the site and sees that the pop-up has been removed.

Sites may experience issues if they display a pop-up window instead of appropriate content.

It is best not to do this, as Google will index the content in the pop-up, which will hurt the rankings.

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