Avoid wasted space on the website
Avoid wasted space on the website: -
There is no limit to the number of design elements and content that one can place on a website.
This is because a visitor usually reacts to what they see within the first few seconds after the page loads.
Anything not visible within this time will likely be forgotten. Designers and content creators should carefully consider what's included.
While some elements will be effective in getting the message across, others will fail.
Unlike white space, wasted variety takes up valuable screen space without adding any real value.
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Large images that distract from the content.
Designers and website owners are big fans of using large photos.
Whether serving as the background for a section of content or the entire page, full-width photos are all the rage.
If the image is not directly accompanied by content, users are forced to scroll down to find what they need and if the image is too busy it can distract more attention from the content.
Complex images that serve as the background for text and calls to action could also negatively impact readability.
Using a photo, video or a contrasting color background, this element naturally separates from everything else on the page.
The most important selling points and messages find a place to shine. These are the things we want to put at the forefront of a visitor's mind.
Text included may be vague and inconsistent.
The design itself could suffer from the same affliction, with no discernible places to click or actions to take.
No matter how appealing a hero area is, the content should be just as detailed.
It should provide a simple path for users.
The risk is to catch a user's attention without giving them anything to do. It’s the web equivalent of a bridge to nowhere.
Long passages of uninterrupted text
A user's time is precious. They tend to scan content in an attempt to find something of interest. Thus, their attention span is not conducive to long passages of text.
The result is an expensive and time consuming waste of space.
There are ways to make things better in a more digestible way:
Use titles:
Headings are perhaps the easiest way to separate a long passage of text.
With the right use of typography, they instantly stand out among users.
This makes it much easier to pick a relevant section and scan it for more information.
Separate content via design elements:
The practice of sectioning content using design elements has become more and more popular.
It allows designers to create visual separation and develop a rhythm.
The idea is to place separate but linked parts of text in dedicated containers that look different.
By using multiple background colors or text styles, this content can be both attractive and effective.
Add smaller details:
It's often the little things that make a design really great, and they can be really helpful in helping to break the content down into chunks. Items like dividers, images, and blockquotes are all great ways to implement.
Efficient use of space = better user experience.
Design and content strategy are closely linked.
When we fail, they both suffer the consequences.
Part of the challenge is making good decisions.
For example, it will be necessary to decide which elements should be in the foreground.
Make the most of the space and time available to make a good first impression.
When users have a clear path to find or do what they want, they're more likely to stick around.
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