Search for keyword opportunities without historical data

Search for keyword opportunities without historical data: -

At Google, 15% of daily queries are searches that have never been searched.

If the latest figures from Internet Live Stats, which show 3.5 billion queries are searched every day, that means 525 million of those queries are new.

That's a huge number of opportunities waiting to be identified and incorporated into strategies, optimization, and content plans.

Regular keyword research tools are at best a month behind the data they can provide.

Minors also ask

Scraping autosuggest

Explore related keyword themes

Minors also ask

People also ask is a great place to start looking for new keywords, and tends to be more up to date than the various tools that one would normally use for research.

The trap most marketers fall into is looking at this data on a small scale, realizing that (being longer terms) it doesn't have a lot of volumes, and pulling it out of the way.

When following a larger-scale process, one can get a lot more information about the themes and topics that users are looking for and start to plot that over time to see emerging topics faster than with standard tools.

To use the PAA features, one must:

1. Start with a list of keywords.

2. Use SerpAPI to execute the keywords through the API call.

3. Export the "related questions" features returned in the API call and map them to general topics using a spreadsheet:

4. Export the "related search fields" and associate them with general topics as well:

5. Look for consistent themes in the topics returned in the related questions and research.

6. Add these general themes to the preferred search tool to identify other related opportunities.

7. Add them as terms of reference to the preferred search tool to extract related queries, such as using the broad match (+ coffee health) and phrase match (“coffee health” modifiers) ) to return more relevant queries:

This is also a great starting point for identifying differences in search queries by location, such as if one wants to see different topics that people are searching for in the UK versus the US, SerpAPI allows one to do that. on a larger scale.

Scraping autosuggest

Refine thematic research

Google Ads Keyword Planner

Google trends

There are a variety of other tools that one can use to further refine keyword topics and identify new related ideas, including SEMRush, AHREFS, Answer The Public, Ubersuggest, and Sistrix, all offering relatively refinement methods. similar.

The key is to identify the opportunities one wants to explore further, go through the PAA and auto-suggest queries, group them into themes, and then explore those themes.

Keyword research is an ever-changing process, and the ways in which one can find opportunities are constantly changing.

Form a plan:

A quick (and consistent) way to easily integrate these new opportunities into existing plans and strategies is to:

Identify new research and group it by topic.

Watch for changes in the new research.

Perform the exercise once a month to see how much they change over time.

Track trends of change alongside developments in the industry.

Group opportunities into actions: create, update, optimize.

Group opportunities into categories based on time: thematic, interest, persistent, growing, etc.

Draw the deadlines around the content items.

All content expected.

All existing content and updates may wish to include the new opportunities.

A revised optimization approach for working with new keywords on existing landing pages.

Develop content themes for hubs and expansion of category pages.

Finding new keyword opportunities is imperative to staying ahead of the competition.

New keywords mean new research methods, new information the public needs, and new demands to meet.

The world of research will always change, but the needs of the public and what they are looking for - should always be central.

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