Planning an SEO campaign for higher rankings
Planning an SEO campaign for higher rankings:-
Evaluate the current (technical) form of SEO:
In order to improve the SEO of the website, one has to make sure that the site is in good condition. Start by doing a little SEO audit of the own website.
Use a few tools like Google PageSpeed Insights and Majestic to check site speed and backlinks.
Determine the most important pages:
In order to increase traffic to the site, one needs to know which aspects of the website need to be optimized the most.
In order to answer these questions, it is necessary to determine the most important pages of the website.
Determining the most important pages on the website can be quite difficult.
One should end up with a list of pages that are important to one of them but don't get a lot of traffic.
Keyword research:
One has to know what the audience is looking for and one has to know what words they are using when they search on Google.
Keyword research gets into the minds of the audience and ensures that one is focusing on the right terms.
If one is offering a product, people may not be looking for the product or the words that relate to the product.
They might be looking for the problem that the product fixes.
Speak to the public, make sure understand them, and use tools like Google Trends to make sure focusing on the right search terms.
We should end up with a list of keywords we want to rank for.
One is probably already classified for some of them.
Divide the list into keywords re not yet ranked for and keywords one is already ranked for, but one wants to rank higher.
Set realistic goals for the SEO campaign:
It is impossible to start ranking the most competitive keywords overnight.
If one is in a competitive niche, it will be difficult to rank certain keywords.
One will need to focus on more specific and less competitive keywords in order to have a chance to rank.
Consider traffic potential (how many people are searching for a certain keyword) and ranking potential (how many top brands are already ranking on that term).
A realistic goal in our Ultimate Guide to Keyword Research or check out our Keyword Research training.
Adapt the list of keywords according to the chances that one has to start to rank or to improve the ranking.
One has to start with keywords for which they have a good chance of outperforming the competitors.
Associate the content with the keywords:
Rate the content based on the list of keywords one has created.
It may well be that we already have content optimized for the right keywords, but not ranking as well as it should.
Make sure to check whether or not one is suffering from keyword cannibalization.
(Re) Write content !:
Write the articles and rewrite the articles that need to be improved.
This analysis helps improve the readability and ranking of text, helping to write fresh, natural content that users and search engines will love.
The best chance to improve the ranking.
Develop a social media strategy in which one can share the articles with the public on Facebook, Twitter, and Instagram.
Content SEO strategy could be a great social media strategy at the same time.
Improve the internal link:
As websites get bigger, internal links become more and more important.
Internal links are a guide for Google.
Google tracks links, so the way the pages link to each other internally will give Google important clues about what content is most important.
Especially if one has a lot of content on the site, make sure one takes some time to improve the internal linking structure of the site.
Start over:
The website will change and grow, Google will change and grow, and the audience will change and grow.
The chances of outperforming the competition will certainly be higher than, because of all the efforts that have been made!
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