High-quality links vs low-quality links
High-quality links vs low-quality links: -
Search engines have adapted their algorithms to account for links in different ways, restricting their use to determine the suitability of a web page as a search query response.
One will learn what makes a high-quality link, where to find opportunities to build them, and how to assess whether a link is worth the budget and effort to get it.
Search engines use links pointing to a web page both to find out its existence and also to determine information about it.
A link from a reputable website will carry more weight than a less popular website.
Many SEO tools will try to assign an authority metric to a website or webpage in an attempt to quantify the value of a link from them.
An authoritative web page linking to the web page can be a strong signal that it is an authoritative source itself.
In essence, an authoritative website is one that is viewed by search engines as a reliable source of information on a subject - an authority within it.
Google will partially look at the backlinks to this site to determine its expertise and reliability on a topic.
For example, a website is considered an interior design expert.
It links to a lesser-known interior design website.
An unbiased way for search engines to determine a site's reputation and authority on a topic.
Likewise, search engines will understand the value of a website in the industry related to the webpage.
The best link source is a website that is considered both authoritative and relevant to the website.
Thinking that a quality link is both relevant and authoritative, then it makes sense that the lowest quality link is both irrelevant and non-authoritative.
These types of links are generally easy to find and can be created or requested.
For example, a website that allows anyone to submit a link is unlikely to have highly organized content that would lend it authority.
Links to the site from a website like this will be of poor quality and generally unnecessary.
Google has strict guidelines on what is considered a manipulative link.
Paying for links to help rankings is against the guidelines of most of the major search engines.
if Google detects that one has acquired links from websites that sell links, one may find the web page to which it refers penalized.
There are legitimate reasons why links can be placed on websites for a fee.
Google recommends that webmasters declare links to sponsor using the rel = "sponsored" attribute, which tells Google robots that the link has been paid and should not be used to calculate PageRank.
These types of links have their own unique marketing value and shouldn't be discounted just because they won't necessarily help with search rankings.
NoFollow Links: -
Google introduced the use of the rel = "sponsored" attribute, it and other search engines used the rel = "nofollow" attribute.
If one inserts a rel = "nofollow" attribute in the HTML code of a link, search bots should not go to the destination of that link.
This is used by publishers to prevent search engines from visiting the page and attributing any benefit to the link.
So, if a high-quality page links to the web page with a link, it contains a rel = "nofollow" attribute.
An unnecessary “nofollow” link for SEO link-building purposes because link fairness will not go through the link.
Low-quality links are usually those that are either:
Not relevant in helping search engines determine the authority of the site on a topic.
High-quality links are the holy grail of link building.
These are the types of links that are good to get but might not move as much as one would like.
They're part of a healthy backlink profile, but not worth the entire content marketing budget to land.
Low quality: low authority / low relevance
Low quality, low relevance types of links are likely to be earned and require no real effort.
These directory sites are obviously of poor quality when one visits them.
These lists are useful for local citations, but they are unlikely to really help improve the site's ranking.
The difference between reputable local directories and generic open directories is pretty obvious when one visits them.
Blog advertising on forums can be very relevant to a particular industry.
Due to the ease with which anyone can add content to a forum page or blog comments, all links of that user-generated content are usually reduced by search engines.
Search engines took notice of this and started to downgrade these links.
Along with the rel = "sponsored" attribute, Google has published rel = "UGC".
This is a way for webmasters to indicate that the links in their forums are user-generated.
Low quality: low effort and no follow-up.
Social media posts.
Most large social media sites will use "untracked" tags on them.
Google recently said that "nofollow" tags would be viewed as clues rather than actually honored.
Social media sites are not the place to look for backlinks to help rankings.
While social media sites themselves are often authoritative, they are teeming with unvalued content.
Businesses can create their own social media pages with links to their websites.
They can talk about their sites in their posts.
These links are not impartial.
For this reason, they are largely ignored by search engines.
Medium quality: low authority but high relevance
Small Industry Blogs.
Most industries have a proliferation of blogs.
Sites managed by companies or individuals who wish to share their knowledge and build their profile.
There are some very relevant niche blogs that might not be well known enough to get their own authority-building backlinks.
Full of decent and highly relevant content for the website is trying to grow.
Small industry blog writers are often less burdened with requests to share content and add links than the more well-known.
A smaller blog with a site is always a good reinforcement of relevance to the industry.
This can help enormously in showing the relevance of the research topics associated with this sector.
Small industrial brands.
There will be core brands in the industry that are not necessarily competitors but are tangentially related.
Medium quality: medium authority and low medium relevance
Local news sites.
The local news site can report anything related to the community, or it can be more insightful.
Either way, doing something that is deemed worthy of local interest can be featured much easier than on a national news website.
These are particularly great links to get if one are trying to boost local SEO efforts.
A link from a website known as a source of reliable local information could help search engines see the relevance of that physical area.
High quality: high authority but medium / low relevance.
Some sites are extremely reliable and it's hard to get a link. These tend to be beneficial for SEO efforts.
There are national and international newspapers with very high authority websites.
A link from these sites is worth it.
It can be incredibly difficult to market oneself, especially with a connection.
High quality: medium authority but high relevance.
This is likely a medium authority site by authority measures, but it is an industry leader.
It is also very relevant for the promotion of the website.
A link from a site like this will go a long way in showing the site's expertise.
High quality: high authority and high relevance
A wide and varied link profile is good for SEO.
If one is actively looking to increase links to the site organically, knowing how to generate high-quality links is imperative.
Don't waste time building easy links on low-quality, independent sites.
Instead, focus the energy and budget on creating genuinely newsworthy content and bring it to the attention of authoritative and relevant publishers.
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