#Advantages and limitations of GA for affiliate marketers
The advantages and limitations of GA for affiliate marketers:
Use various tools with GA to improve ROAS.
ROAS stands for Return on Ad Spend, a marketing metric that measures the amount of revenue the business generates for every dollar spent on advertising.
For all intents and purposes, ROAS is pretty much the same as another metric is probably familiar with: return on investment or ROI.
Affiliate marketers can use Google Analytics to organize a Google event. Tracking to monitor on-site engagement, Google dashboards to analyze user behavior, and create custom audiences to improve audience retargeting.
As an affiliate marketer, Google Analytics does not provide any off-site tracking, so one cannot see what actions a person takes on a merchant site after leaving the website.
With server-side tracking and Google Analytics, one can monitor an entire affiliate funnel through a single platform.
Benefits include the ability to create similar audiences based on who made a purchase, run enhanced retargeting campaigns, and export similar data across multiple ad platforms.
Google Analytics is a powerful tool that provides valuable information to anyone running a website.
Use Google Analytics for affiliate marketing campaigns.
Use third-party tools to provide additional information to generate more revenue from existing traffic and make better use of the ad budget.
Marketers currently use Google Analytics for affiliate tracking
If Pay Per Click (PPC) ads are used as the primary customer acquisition channel, profit margins are directly related to advertising costs. Any upfront gain that improves ROAS will provide a competitive advantage in the ad auction.
There are three main levers in a PPC campaign: advertising content, audience targeting, and the landing page experience.
The information obtained through Google Analytics can help improve audience targeting and the landing page experience.
Google Event Tracking tracks outgoing clicks on affiliate links.
If one knows the average conversion rate of a product, so one can assign a value to each click by setting goal values.
With Google Event Tracking, one can monitor the assumed profit margins for a campaign via Google Analytics.
When implemented effectively, goal values provide a theoretical model for predicting campaign profitability.
To access this data, one needs to log into the Affiliate Dashboard, check the sales, and see if the expected profit margins match the actual results.
In addition, affiliate platforms provide different levels of information.
One can run A / B tests and other experiments to check the impact of actions on CTR on affiliate links.
One can adjust the position of affiliate links and the placement of the products one are promoting to improve CTR.
The information obtained through Google Analytics provides essential data for testing hypotheses.
One can use this data to improve the landing page experience and increase CTR.
Any improvement to the landing page experience can and should improve ROAS.
Use Google Analytics to improve initial targeting.
If we track who clicked on the affiliate link, we can create a refined lookalike audience for Google AdWords via Google Analytics.
Any improvement in targeting will give an edge in the ad auction.
Google Analytics is a powerful tool for monitoring on-site visitor activity.
As a business owner who controls an entire funnel, one can place the Google Analytics tag on the site, including the checkout page where the transaction actually takes place.
Therefore, Google Analytics provides all the data one could need to monitor and optimize a funnel.
Rather than relying on supposed transaction values, one can monitor everything through one or more Google Analytics dashboards.
This issue impacts marketing at two crucial levels, which will inevitably increase the cost per acquisition (CPA) and the ability to automate targeting and campaign optimization.
Google Analytics was never designed to provide offsite analytical tracking.
As an affiliate marketer, enriching Google Analytics data with offsite conversion data can add a lot of value to the business.
Offline conversion tracking links actions taken by users on the site and actions taken on sites or systems beyond the reach of the original site's Google Analytics tag.
The most common methods to implement offsite crawl tracking are through server-side tracking API (also known as post tracking) and manual data / CSV upload.
Of the two, JavaScript tracking is the easiest method to implement.
With server-side tracking, unique click ID data is passed on the outbound click and then returned via a server-side URL.
The value of the Unique Click ID is the common denominator that links a website click to actions on a separate site.
The data flow is managed through a post URL.
The main advantage of server-side tracking is that it is unaffected by adblockers, ITP, ETP.
As an affiliate marketer, offsite marketing analysis provides a comprehensive overview of the marketing funnel.
One can track a purchase off-site.
An added benefit of offsite tracking is that one can sync conversion data across multiple channels/platforms and then use that data to build custom audiences.
Offsite Tracking Solutions:
Offsite tracking has multiple benefits for people operating in the affiliate marketing niche.
Google Analytics provides a full API that allows developers to implement server-side tracking.
There are three main methods to implement offsite tracking:
Google Analytics API: Requires the highest level of development skills. The Google Analytics API offers programmers the best potential for comprehensive server-side tracking.
Google Tag Manager: a high level of technical skills.
Google Tag Manager will only allow a user to effectively track off-site actions if it is possible to add Google tags to the merchant's site.
Third-Party Affiliate Tracking Software: Plug & Play solutions that connect Google Analytics and other advertising marketplaces (Bing, Facebook, and other platforms).
Integration of Google Analytics with offsite tracking
Implementing Google Analytics with offsite tracking software like AnyTrack.io is straightforward.
Google Analytics already provides the standard dashboards to track the flow of visitors to a site, from landing page to conversion.
Bridging the gap between Google Analytics data and affiliate network conversions is the optimal way to improve position in the ad auction.
As an affiliate marketer, offsite tracking combined with Google Analytics provides valuable insight that can help improve ROAS.
Bridging the gap between the Google Analytics data and affiliate network conversions is the optimal way to improve the position in the ad auction.
With a comprehensive overview of the affiliate funnel, gain actionable insights into what drives conversions and drives sales.
This is a key benefit that can help improve ROAS.
Thanks to Google Analytics dashboards, get information on the actions of visitors to the site.
Use this information to validate assumptions made when running the conversion optimization tests.
Although Google Analytics is a powerful tool, one can't see what actions people take when they leave the site.
If one includes offsite tracking, access that data.
Allow a user to use Google Analytics to get a complete overview of the affiliate marketing funnel.
As an affiliate marketer, offsite tracking combined with Google Analytics provides valuable insight that can help improve ROAS.
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