#SEO is crucial in shaping and controlling the narrative around the brand in the SERPs.

 #SEO is crucial in shaping and controlling the narrative around the brand in the SERPs.

Here are six essential SEO tips for managing an #online #reputation.
By using the same tone of voice in advertisements and emails, and choosing the same photo elements for the website as billboards, contribute to the image that is painted when a customer considers a product or a service.
Online #reputationmanagement is the process of shaping and controlling the narrative around an online brand.
Researching a brand, product or service often begins online with a search.
The website is probably only one or two of the results shown when someone searches for a brand.
1. Check the home page
2. Be active on social networks and review sites
3. Create a Google My Business listing
4. Create content around potentially negative keywords
5. Be newsworthy for the right reasons
6. It's not only Google but also other search engines.

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