#SEO competitive analysis for B2B

The five stages of competitive analysis Backlink opportunities that should be included in the competitive analysis are selecting the right competitors, auditing keyword distribution, finding gaps, and analyzing content and words. keys, performing a technical check on the website and competitor websites, and auditing. backlinks and backlinks from competitors.

Video transcript:

SEO competitive analysis is a really crucial part of SEO strategy and SEO success.

To be able to improve SEO traffic, the click-through rate, the position of keywords, and possibly conversions, must be able to take the place of existing competitors.

Keyword distribution and what is important to understanding keyword distribution.

Selection of competitors:

The selection of competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space, we have some marketing giants like Oracle, AWS, Marketo, Google, which can be seen as the de facto competition for everyone.

Have different sets of competitors for each stage of the funnel. For example, let's say your target keyword list includes defining keywords such as "what is cloud computing". So the competitors for "what is cloud computing".

Point out that competitors will be very different in different areas of digital marketing or even offline marketing.

PPC, Paid Search Keywords or Paid Social Keywords will not be the same as SEO keywords.

The best way to identify the right competitors is to simply target Google's keywords.

Keyword distribution:

Ranking of hundreds of keywords with zero searches or 10 searches per month.

Another good thing to consider is diversification.

Keyword Gaps and Opportunities

Technical health

Management of time:

Technical health would be the third-longest and most important step in this competitive analysis.

A good user experience is very important.

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