#Relation between RSAs and ETAs

Responsive Search Ads help create an ad that adapts to display more text and more relevant messages to customers.

Enter multiple headlines and descriptions when creating a responsive Search Ad. Over time, Google Ads will automatically test different combinations and find out which ones work best.

Advantages:

Responsive Search Ads Help Create flexible ads that scale to the width of devices, giving more space to share the message with potential customers.

Save time by providing multiple titles and description options, then let Google Ads present the most relevant combinations to customers.

Titles and descriptions can be adapted to customer locations, regular locations, or locations of interest.

Reach more leads with multiple titles and description options that give ads the ability to participate in more auctions and respond to more queries.

Increase ad group performance by driving more clicks and conversions than existing text ads fail to capture because responsive Search Network ads help drive more auctions.

The more titles and descriptions one enters, the more opportunities Google Ads has to serve ads that better match the search queries of potential customers, which can improve ad performance.

By entering headlines and descriptions, Google Ads assembles text into multiple ad combinations to avoid redundancy, unlike large-format text ads, one can provide up to 15 headlines and 4 descriptions for a single responsive ad on the Research Network.

Any ad, a maximum of 3 titles and 2 descriptions will be selected to be displayed in different combinations and orders.

Large format text ads are similar to text ads used with a few major differences.

Large format text ads have three title fields.

The first two title fields are required, while the third is optional.

Large format text ads also have two 90 character description fields, giving one more control over the messaging of the ad.

The domain of the URL to display is based on the domain of the final URL.

Google Ads will use the final URL domain and display it as the ad's display URL.

Wide Format Text Ads are mobile-optimized and a desktop and mobile ad preview is generated during the creation of the Large Text Ad.

Large-format text ads are available on both the Google Search Network and the Google Display Network.

Ad extensions (automatic and manual) are fully compatible with large format text ads.

With ETAs, one can control how the ad is delivered to a user.

Make sure one uses a combination of relevant headlines, calls to action, and perks.

With RSAs, one has no control, and as Google's optimization focuses so much on CTR and often ends up with a lot of unconvertible traffic.

Responsive ads on the Search Network allow one to create multiple titles and descriptions. With RSAs, Google only shows impressions by ad line or by the best ad combinations.

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