#PPC and Paid Social Outcomes

PPC and Paid Social sessions are designed to help generate more leads and revenue through campaigns.

Leading PPC professionals are ready to share actionable information and interact online.

Advanced PPC masterclasses to help take PPC campaigns to the next level.

1.Generate quality leads through PPC

PPC strategies to improve lead quality by crafting messaging and focusing the budget on areas where higher quality leads arrive.

2. Do pay social work for lead generation

Actionable ways to use LinkedIn and direct response ads to start getting leads to research.

3.Engage users and continuously test throughout the buying funnel

Strategy by continually testing new ways to engage and convert prospects at each stage of the buying funnel.

4. Take advantage of innovative audience targeting and creative tactics.

Explore unique audiences and creative tactics to level up to B2B and B2C Facebook and Instagram Ads campaigns.

5.Use full-funnel e-commerce marketing on Google Ads and social media

Share information on how to determine the right mix of spending on Google Ads and Facebook / Instagram.

6.Use PPC and SEO together for best results

Share data and practical tips on how to win PPC and SEO together.

7.Hone and advance PPC skills

Dive deep into some advanced PPC strategies and tactics that take PPC performance to the next level.

PPC strategy planning

Business objective.

Design personas and understand engagement.

Campaign structure.

Competitive review.

Strengths weaknesses.

Advanced remarketing

Advanced segmentation and audience suggestions.

Use remarketing to fuel the funnel.

Writing of customer-centric ads.

Analyze audience performance.

Planning of multichannel campaigns.

Expansion to other channels.

Share learning through channels.

Collaborate with stakeholders and support other channels.

Integrate campaigns.

Cross-channel performance monitoring.

Campaign performance audit

Dig into the trends.

Review the details.

Identify the concerns.

Bring full visibility into calls, conversions, and conversations.

Develop a brand with lasting connections and strategic content.

Improve corporate bonding and promote predictability and scalability

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