#Google Analytics features that improve performance

Seven underrated Google Analytics features that improve performance:

Google Analytics is a web analytics product from Google that has helped many digital marketers and website owners check their website performance.

Google Analytics is used to track and analyze the performance of the website.

Website performance should be of the utmost importance to a digital marketer, small business, or person earning passive income online.

Google Analytics keeps the site healthy all the time.

The functionality of Google Analytics is taken into account in all aspects of the website, be it blogging, e-commerce, or any other type of website.

Google Analytics underrated features that help improve website performance.

Many digital marketers and website owners use it to track and measure the performance of their websites.

There are many features of Google Analytics that perform different functions.

1. Personalized alert:

This Google Analytics functionality can be located when logging into a report and pressing the "Personalization" drop-down menu.

Once configured, we will be alerted by e-mail if there is a change in website traffic or behavior.

It can be daily, weekly, or monthly.

Another crucial function of a personalized alert is to automatically notify one of the data trends.

2. Channel groups:

It is easy to manage the source of the traffic to the website with the channel aggregation feature.

This feature is by default in the scan report and it organizes and groups common traffic sources.

For example, run an ad campaign on Facebook and Instagram as social media tactics to grow a small business, channel grouping will allow you to compare and analyze the performance of each of the traffic channels.

 For a marketer to want to be more specific with their traffic channel, you can create a custom channel group and apply it to the report.

3. Behavior flow:

When users visit the website, they move from one page or event to another with the aim of fulfilling their desire which may be to get help through the content.

This is a visual representation that can help understand how audiences engage with the site, what content they enjoy, and those who turn it off.

 The Site Behavior feed simply displays the node, website page connections, and exit.

which increases the bounce rate and a clear indication of who needs to work on that particular content.

4. Electronic commerce monitoring:

For those who want to start an e-commerce business, monitoring the performance of an e-commerce website is possible with the e-commerce tracking feature on GA.

As a merchant who sells on Shopify or BigCommerce, you'll want to know where the highest paying customers are coming from, how they interact with the products you have in the store, and which product converts the most.

By knowing this, one can identify the location of the customers who make them smile when one remembers the number of sales made, the products they like, and the things to fix to continue to be ahead of the competition.

5. Demographic:

Know the importance of analyzing the demographics of users who visit their websites.

Age, gender, and audience category of interest are key indicators that should matter.

They can be used to make decisions that can improve the performance of the website.

6. Site speed report:

Speed ​​is one of the key factors that Google takes into account when ranking the website.

It has even become more evident with the introduction of the accelerated mobile page, AMP.

The goal is to give reasons to learn how to improve website speed.

A slow loading web page is disabling for the public. This can increase the website's bounce rate or even cost sales if selling online.

Site speed is an indicator of a healthy site, hence the need to learn how to achieve it.

7. UTM parameters:

UTM simply stands for Urchin Tracking Modules.

These are codes that are added at the end of the URL.

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