#GoogleAds Unveils Enhancements to Lead Form Extensions

Lead form plugins now have features to improve advertiser efficiency.

Here are the details of these improvements, now available in the accounts.

Google Ads has announced further enhancements to its lead form extensions.

These two new features are expected to streamline and add better controls for advertisers while creating a lot more efficiency in lead creation and management.

Facebook Ads launched ad units where users could automatically send their email without leaving the platform.

This type of frictionless experience was appealing to advertisers, who had a harder time getting users out of a platform and accessing their website.

Google followed suit about a year ago with a new ad extension for Lead Forms.

This experience allowed users to submit their information directly from the YouTube search, display, discovery or advertising experience.

Lead form extensions can now be easily applied and shared across all types of campaigns.

The screen asks advertisers to create the form, submission message, and ad text:

Lead form extensions also include predefined questions for users.

This type of information can be used for functions, such as directing quotes to the right sales team or adding the user to the right mailing list.

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