#Driving the growth of social media

Driving the growth of social media in 2021

The year 2020 has shown just how vital and necessary social media marketing is in the growth of a brand.

With the pandemic and the lockdown forcing people to stay indoors, the time spent online on social media platforms has increased dramatically.

In 2020, companies that have invested in an appropriate social media strategy have reaped the benefits of more followers and more sales.

Use of social commerce:

The time when you had to visit an eCommerce store or website to purchase a product, Nowadays you can see a product on a social media platform like Instagram, search for it and finally complete the checkout process.

Most people have spent a lot of time online because they were indoors for much of the year.

Now is a good time to use social commerce because people can easily shop by scrolling, for example, Facebook or Instagram.

Social commerce is great because the process is quick and easy for the buyer.

Social commerce is fast since the whole transaction takes place on social media, increasing the chances that a person will buy the product instead of seeing the ad, then go to the website, add to cart, fill out the information from his card, and finally buys.

Use of targeted ads:

The uses of targeted social media advertising should be at the top of every brand's social media strategy.

Place targeted ads on social media based on different demographics, such as gender, occupation, and location. Instead of using a generic advertisement, the advertisements can be personalized so that a student will see advertisements related to college life while a new mom will see baby products.

Adds that brands can use user data and precisely target the audience they want.

For example, teens will be on TikTok while moms and dads will likely be on Facebook.

Targeted social media ads help to run successful marketing campaigns because every user sees an ad that suits them.

Use of video content marketing:

Videos have grown rapidly on social media.

From pure video platforms like TikTok and YouTube to other platforms like Instagram and Facebook using videos to convey a message, video marketing is necessary for any good social media marketing strategy.

Short, compelling social media videos often go viral.

They have a broader reach and increased engagement, and result in higher conversion rates and increased revenue.