#Content Audit

A content audit is one of the best steps to improve content marketing strategy.

Content should be updated regularly to meet search engine optimization standards and online marketing goals.

Brands use online content in so many ways; From explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate.

A content audit is a complete audit of all content assets that reside on the website.

One way to assess what is working well and what might require some work.

Helps to see clearly what the next steps should be to optimize content while prioritizing the highest critical needs down to options that would be good when you have the time.

To perform a content audit, there are a number of reasons why a content audit can help a website perform better.

Provides a full inventory of all content, including what could be reused for future campaigns.

Provide a framework for creating a content strategy to move forward.

Determine the objective of the content audit by Content audit tools and Google analytics.

Google Analytics is a tool that can provide valuable data on the performance of content and how users interact.

Broken link checkers

Content inventory

Content audit steps

Tedious tasks associated with a content audit, the overall flow is pretty straightforward.

# 1: Create a list of content items

Allow methodical movement by comparing, prioritizing, and updating each asset.

Content audit templates

To create a content audit spreadsheet, keep all data in one place.

CoSchedule content audit template

HubSpot SEO Model

Alexa content audit template

Distilled content audit template

# 2: Create a list of content issues to identify

Duplicate content

Obsolete content

Evergreen content

Content gaps

Target keyword

Metadata

Image data

Number of words

# 3: fix content issues