#Bounce Rate

Bounce rate:

Bounce rate is calculated when a person visits a single page of the website and does nothing on the page before leaving.

A website bounce rate measures the number of visitors who leave a page without taking a specific action, like buying something, filling out a form, or clicking a link.

A bad bounce rate can indicate technical SEO issues, such as the page load time is too slow.

A high bounce rate means that the overall duration of a visitor's session is short. they visit a page on the site and leave.

A low bounce rate is that visitors spend time on a page and click on available links.

If the site depends on users viewing more than one page, then a high bounce rate is bad, if the site has a single page site like a blog, or offers other types of content for which sessions of a single page are expected, then a high bounce rate is perfectly normal.

To reduce the bounce rate, consider what can negatively impact the bounce rate, including:

* Slow page speed

* Pop-ups

* Unnecessary plug-ins

* Poor usability

* Title tags and meta descriptions that are not properly optimized

* Blank pages and technical errors

* Low-quality content

* Pages that are not suitable for mobile

* Google Analytics configuration poorly implemented

So, to reduce the bounce rate, there are several things that one can do.

View pages with the highest output volumes

* Check the time on site

* Use A / B tests

* Optimize for mobile

* Make the pages easy to read

* Include clear CTAs and consider their placements

* Revise the meta description

* Target high-value traffic keywords

* Use SEO to improve bounce rate

Bounce rate is an important ranking factor and an important metric for being aware of the health of the site. 

Semrush provides proven SEO tools that will help change the high percentages of people leaving the site into more people engaged and ready to do business.

For more efficient competitive research, keyword research, link building, rank tracking, or on-page and technical SEO, Semrush provides the solutions one needs.

Provide new ideas for content, backlinks, strategy, user experience, etc.

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