#Attribute Company’s Revenue Growth to SEO Efforts

Attribute business revenue growth to SEO efforts:

18% of online sales come from organic search.

Difficult to attribute the growth and revenue generated by SEO.

The investment goes to the people who manage pay channels. Paid search. Social pay. Affiliate marketing. Channels where the return on investment is measurable.

SEO should be handled the same way as paid search, which allows marketers to calculate ROI at the keyword level.

Method 1: calculate the value of non-brand conversions

Count off-brand SEO conversion

1. Export 12 months of Google Analytics traffic data from organic search

2. Export the data to Google Sheets

3. Compile all the data into one worksheet

4. Classify each keyword as a brand or non-brand

5. Run a pivot table to aggregate branded, non-branded, and unknown conversions.

Method 2: Calculate the amount saved in paid clicks from SEO

How much do we pay per click for unbranded SEM keywords?

How many off-brand SEO clicks do we get per year?

Calculation of average non-brand SEM PPC

Brand expenses are to be calculated here in Google Analytics: Acquisition> Google Ads> Search queries.

To get the overall average CPC, divide the total ad spend / total number of clicks.

1. Use the same process from organic results to export, compile, and rank all SEM search queries.

2. Run a pivot table to calculate the average CPC of non-brand keywords

3. Calculate the amount of non-branded traffic SEO brings to the site

4. Multiply off-brand traffic by off-brand CPC

Method 3: Count Revenue from Landing Page Reports

This method uses Google Analytics landing page reports.

The key to this is to create landing pages that target a single unbranded keyword.

1. make a report for landing pages created by the SEO team

How to find long-tail keywords to target

If you are looking to find the long-tail keywords, the easiest way is to use Ahrefs. Run a site report on your website and find keywords that are longer than 3 words and have a maximum of 500-1000 searches per month. Here's everything you need to configure that:

 1. Position

2. Volume

3. Number of words

4. Exclude

SEO lacks reliable automation tools to manage large-scale campaigns.

Longtail UX has developed a patented artificial intelligence-based technology that can help effortlessly create landing pages and perfectly meet a buyer's immediate needs for relevant products, with just one click.

Comments

Post a Comment

Popular posts from this blog

Real Estate Growth on NH-44 in Hyderabad

Image
 The development of real estate on NH-44 in Hyderabad is witnessing significant growth in 2024 and is expected to continue in 2025, driven by enhanced connectivity and infrastructure projects.  Here are some key insights: Infrastructure and Connectivity : The NH-44 corridor near Hyderabad is becoming a hub for residential and commercial real estate due to its strategic connectivity to IT hubs, industrial zones, and the Rajiv Gandhi International Airport.  The upcoming Regional Ring Road (RRR) is expected to further enhance the accessibility of areas along NH-44, increasing their appeal for development. Emerging Localities : Areas such as Shadnagar, Kothur, and Shamshabad along NH-44 are emerging as hotspots for affordable housing and investment.  . Green and Smart Development : A growing emphasis on eco-friendly and smart housing is shaping the real estate landscape.  Developers are focusing on sustainable designs, energy-efficient buildings, and smart home feat...
Read more

Google Ads New Performance Maximum Features.

Google Ads New Performance Maximum Features : - When the migration to performance max campaigns began, Google announced new features available for this type of campaign. It's no secret that Google is promoting Performance Max campaigns against advertisers. Performance Max campaigns will replace smart shopping and local campaigns by the end of 2022. As the new type of campaign emerges as one of the new standards, Google is adding new features to help advertisers with this big change. Google has announced the release of three new features. These features include: New customer acquisition target type. Consumer interest insights. One-click upgrade tool. Customer Acquisition Goal: Customer acquisition targets have become available with the launch of smart shopping campaigns. With the forced move to Performance Max, Google is now making it available for that type of campaign. The goal type allows to do one of two things: Bid on more new customers similar to existing ones. While maintaini...
Read more

The difference between frontend and backend web development

The difference between frontend and backend web development :- Start to learn web development, they have probably heard a lot about frontend and backend programming. While frontend and backend development are certainly different from each other, they are also like two sides of the same coin. The functionality of a website depends on each side communicating and working effectively with the other as a single unit. Both play a very important role in web development. 1. Frontend development: The interface of a website is what can be seen and interacted with in the browser. Client-side includes everything that the user experiences directly: from text and colors to buttons, images and navigation menus. Include some photos and some information about the products. All the needs are frontend technologies to build the website. 2. The main frontend development languages: These three languages ​​will do the trick: HTML is the fundamental coding language that creates and organizes web content so t...
Read more