10 important SEO trends

10 important SEO trends for 2021

# 1: User Focus + Research Intent

It's time to focus on the user and the research intent.

Analyze the search data and on-site journey of all organically acquired leads, not only the search terms they used to find your content but also the on-site search and the highlighted keywords for all the pages they visited, aggregate that data, and map it to a content journey.

# 2: Customer analysis, retention, and lifetime value

SEO was (mostly) about driving traffic.

This research opens up hidden opportunities with service offerings and content ideas that keyword research may not reveal to us.

With less money to spend, businesses will have to focus a lot more on building customer loyalty and increasing customer lifetime value.

# 3: SERP optimization for branding, graphics, and knowledge entities.

Tracking branded SERPs and knowledge panels will become the norm.

Google has access to information about search history, emails, social networks, and other types of user information.

Optimize the brand's entire digital presence (e.g. your YouTube channel, your images) and the way Google presents them.

Search engines are getting smarter by the day and they understand queries well beyond the keywords used in those queries.

Google Discover is a place where there are no keywords in play.

So the only way to get more visibility from Google Discover is to establish the entity in the knowledge graph and refine how it is connected within the thematic layer.

# 4: Core Web Vitals and Page Experience Optimization

With the introduction of Core Web Vitals as a ranking factor by Google, page experience metrics can no longer be ignored.

Websites and businesses need to prioritize for themselves to ensure that they don't fall behind their competition.

Everything from page speed, mobile usability, rendering, image optimization, and security protocols must be optimized.

The speed and fluidity of page loading.

How long do pages become responsive to user interactions?

The ease of use and navigation of a website on mobile devices.

The safety and security of a site connection while users are browsing it.

Incorporating the page experience into the SEO workflow will not only help sustain website performance and ranking before the next algorithm update but can also help improve user experience. and conversions.

Google can access the best on-site content from anywhere and make sure the site has a significantly better user interface than its competition.

Measure, test, and use machine learning to examine the content that will turn out to be huge.

Google's focus on Core Web Vitals shows that it is starting to measure how boring sites can be, so give users an enjoyable experience and Google will too.

# 5: All SEO is mobile SEO

Making sure the content/website is performing well from a mobile perspective should also continue to be a focal point as this is where the majority of research is done.

# 6: Evaluate, Adopt, and Execute

A strategic and mixed approach to understand what is happening in the market, where demand has evolved historically, and where it is evolving in real-time.

# 7: More automation

Expect the quality and quantity of AI-generated content to increase dramatically, which will certainly create a greater challenge for search engines to prevent spam from entering the index.

# 8: SERP Layout and Functional Changes.

Internet marketers expect to see a big change in the overall way content is displayed and presented on websites change thanks to Google Passage rankings.

Fragments (or passages) are important because they really improve Google's ability to find and collect exact information.

A solid page and schema structure help with Fraggle / Passage optimization, but having text that is easy to assess for natural language processing and has a high readability score will likely also be important.

# 9: Long content

# 10: SEO scalability

To integrate scalability into SEO if you want to stay ahead of the competition.

List all tasks, processes, and workflows performed on a regular basis.