Content and Power up the SEO with Audience Understanding

The site’s content exists for one purpose: to attract, delight, and engage your target audience.

The contents ideation process is limited to things like internal brainstorming, keyword research, things think are important about business or service, or pure guesswork.

Discovering what the audience cares about that is relevant to  business involves three understandings:

Understanding how people search for things relevant:

Starting the process of determining what content the site needs by doing keyword research.

https://www.searchenginejournal.com/keyword-research-seo-beginners-guide/379386/

Understanding why people search for things relevant(intent).:

The second important understanding for better SEO content creation centers around the search intent of users.

Search intent has to do with what people actually want to accomplish with their search.

https://www.searchenginejournal.com/search-audiences-user-intent-seo-secret-weapon/354696/

Different ways to categorize search intent, the four most common are:

Informational: The user wants to fill in a knowledge gap about the topic.

Navigational: The user is trying to find a specific source or site.

Transactional: The user wants to purchase something.

Local: The user is looking for something in their local area.

One of the best ways to discover that intent is to enter your keyword in Google and look at the SERP.

Understanding what people want to know about things relevant.

All three are essential to know exactly what kinds of content need to produce for the audience.

The type of content with the best chance of connecting with the audience (and thereby being attractive to search engines) incorporates research from all three of these aspects:

How people search (the words they use).

Why people search (what their intent is).

What people want to know (the specific content that will satisfy them).

With all three of these aspects for most important topics, will be well on the way to creating content that will not only get better search rankings but earn the attention crave from audiences.

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