#searchdata can drive #contentmarketing success.

 Data analysis forms the basis of a successful content strategy.

Research data can help in six ways:

1. Understand the performance of existing content

2. Use the search intent

3. Analyze the subject groups

4. Adapt the presentation of the content vertically or niche

5. Learn from research competitors

6. Maximize what you have created

While data-driven analytics is the foundation of solid content, success also relies on ideas, passion, and creativity.

Data can inform topics, format, and language, but content creation is still a human-led creative process.

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