Search Intent and Search engine optimization

#Searchintent is also referred to as user intent with the primary focus being a user when searching for a query in a search engine.

Satisfying search intent is a primary goal for Google, which in turn makes it a primary goal for SEOs.

When a user searches for a specific term and finds irrelevant information, it sends a signal back to Google that the intent is likely inconsistent.
The main ranking factors for Google are
*Relevance,
*Authority, and
*User satisfaction.
To determine search intent, you need to research the SERPs.
The search results for each type of intention are
*SERP results for informational intent
*SERP results for preferential/commercial search intent
*SERP results for transactional intent
*SERP results for navigation intent
Optimize by updating Title, H1, and H2 tag to reflect your specific keyword targeting.
To increase the click-through rate, try leveraging your title tag with an eye-catching copy.
When creating SEO content around search intent, be sure to keep
*Understand the search intent before optimizing the content.
*When you discover new terms, use specific modifiers in your keyword research.
*Use the SERPs to determine the optimal formatting and content options.
*Provide valuable, #qualitycontent every time.