#PageRank sculpting

 Sculpting PageRank with internal linking and A / B testing is a powerful strategy for improving the ranking of high-value landing pages.

Link-building SEO strategists often forget that it is much easier to leverage their existing link capital than to build more.

Large business and e-commerce websites with thousands of landing pages often run too thin PageRank, sending links to pages that are unlikely to ever rank.

SEO strategists can dramatically improve rankings by altering the internal linking profile of their websites to focus more on PageRank on their most profitable landing pages.

An iterative approach to internal link changes with a crawler, A / B testing, and site restores allow webmasters to make adjustments until they get the right distribution of their PageRank.

PageRank-based link algorithms are Google's original authority settings.

Google uses its PageRank algorithms to separate signal from noise in its massive 30 trillion page index and deliver high-quality search results.

One of the methods SEOs used to sculpt PageRank was to use nofollow tags to direct more link juice to specific pages.

The internal linking strategies used to modify PageRank and produce dramatic results for large websites are:

# 1: Recover Lost PageRank By Redirecting Broken Internal Pages

To retrieve this PageRank, simply create redirects from the 404ing page to the appropriate landing page.

Few strategies for finding broken backlinks and 404ing pages:

*Google Search Console: Check your 404 logs to see a list of broken links and pages

*Audit your inbound backlinks: Use a backlink analysis tool to test the pages on which inbound links will be resolved. If you know how to code, you can create a simple Python script to do it for you.

*Analyze server log files: If tech-savvy, check your Apache or Nginx log files for 404ing pages, especially those crawled by Googlebot.

# 2: Focus your domain's PageRank on the pages that really matter

Google uses the website's internal link structure to calculate the amount of PageRank on each page.

Most sites have most of their PageRank on their home page, which then passes the link juice to the rest of the site.

Few strategies for concentrating PageRank are

*Use your header and footer

*Remove the worst performing pages:

*Create category pages:

*Use a site: search on Google:

*Use blog content:

# 3: A / B test your PageRank sculpture

PageRank sculpting works best when used on a site with high-quality landing pages with a good UI / UX and strong core vital elements.

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