#Digital marketing trends

Digital marketing made rapid inroads during the pandemic, with businesses leveraging AI to bring greater personalization and tools like video advertising, voice search, and Google ads to maintain a competitive edge.

Artificial intelligence trend:

Artificial intelligence is implemented in different ways in various business and marketing processes.

AI can be used to improve communications, analyze available data, track operations, and predict patterns of customer behavior, helping to reduce manual labor.

AI can primarily be used to improve customer satisfaction as it can help easily read what customers expect.

With the development of advanced software, AI has become more accessible to businesses, making it a very valuable tool for marketers.

AI also influences customer choice by giving relevant recommendations according to taste and preference.

AI helps develop the brand by meeting customer expectations.

Google Verified List for Local SEO For Local:

For businesses like plumbers, tailors, mechanics, etc., the best way to have a digital presence is to have a presence on the Google My Business (GMB) profile.

 Google My Business will also give the geographic location to users performing the search. It is necessary to check the Google listing and keep it up to date.

The GMB profile will guarantee a better chance of achieving the best search results on Google.

GMB also helps to answer questions about the company, comments, etc. which makes it easy for a customer to opt for the service.

Use of video advertising:

App developers are now updating their functionality to a level that can build customer loyalty and reduce the lag between different apps. Some examples of this type are Instagram reels and LinkedIn story.

App companies promote these features on their own to attract users, making them the right option for marketers to showcase their product/service.

video advertising helps explain the product or service better than any other advertising format, leaving more callback value.

Voice search:

With rapid technological advancements like Google Home and Alexa disrupting the innovation space, they have created a boom for voice search.

Voice search queries should be optimized., When choosing content and keywords, be sure to choose the keywords based on what users would ask Google, Alexa, or Siri.

Voice search optimization offers a rare opportunity for businesses to level the tech game.

Optimizing features like using natural-sounding language, forming queries into question phrases, targeting long-tail keywords, building a mobile-friendly website will ensure usage of easy voice search for customers.

Google Ads - Automated and Smart Bidding Strategies Automated bidding strategies allow Google to analyze large amounts of data and adjust bids in real-time.

This strategy helps to maximize results based on campaign goals. The first step in an automated auction strategy is to choose the right strategy based on the business model.

Automatic bidding is available for Search and Display Network ads depending on the bidding strategy chosen.

Smart bids are also associated with automatic bids and primarily include conversion-based strategies.

Some strategies include: maximizing clicks, maximizing conversions, improving PPC, etc.

Provides bids at bid time, which helps optimize conversions.