#Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

 Improve Your Social Media Lead Generation Game With These 35 Tools & Statistics

Great branding and lively language? Check. A large social audience in the channels that matter most to your industry? Check. Are the leads coming? Check - and punch.

What happens after? Optimize your lead generation on social media so that it converts even more of your engaged audience into customers and customers.

Lead generation on social media is all about turning brand awareness and interest in visitor actions, such as:

Subscribe to your weekly newsletter

Access an ebook or white paper

Sign up for a free trial of your service

Participate in a virtual event

Engage with a chatbot

People who take one of these first steps are more likely to take the next and the next. 

Social media lead generation tools

Social media ad retargeting tools

Social media ads are a must for any business,i.e use them to increase brand awareness across all platforms and then retarget ads to people who visit the website. 

But to generate warmer leads, it takes social media ads that are retargeted and segmented to address particular interests or issues.

For example, retargeted ads for visitors to B2B websites who have explored introductory guides should be different from ads for visitors who have explored more complex topics.

1. Google Analytics - Tracking inbound leads generated through social media will quickly identify the best performing social platforms for the business, as well as the most effective posts and images for the audience.

2. Facebook Custom Audiences - The platform allows targeting custom audiences through website visitors and people who have already engaged with Facebook ads. 

To track website visitors for audience personalization, need to add a Facebook pixel to the website. Create retargeted ads for people who have visited a specific blog post or the product page.

3. YouTube Audience Manager - This is a great way to create sequential retargeted advertising campaigns for specific audiences. 

The first step is to link the YouTube channel to the Google Ads account. 

Then, through Audience Manager, you can create audience lists of people who have watched a specific video or channel page.

4. LinkedIn Showcase and Affiliate Pages - Separated from a business page, showcase pages highlight specific product offerings and initiatives. 

5. Twitter Custom Audiences - Segment audience for retargeting campaigns based on website or app activity.

Custom Audience must be greater than 100 Twitter users to trigger retargeting.

6. Instagram Engagement Custom Audience - Create custom audiences based on website activity, shares, and likes among other options. Instagram also identifies transparently with Facebook, its parent company.

7. AdRoll - This company is known for its retargeting options, including detailed audience segmentation and exclusions triggered by specific parameters. 

No more flooding customers with ads or posting an ad for a product they bought yesterday.

8. Perfect Audience - Perfect Audience is an affordable retargeting option for small businesses who need to keep the process efficient and simple.

Conversational landing pages

Nobody puts the chatbot in a corner (bottom left). At least, not on conversational landing pages. Visitors feel more in control of the experience, as they can get their high-level questions answered immediately and choose their next steps from the multiple options presented by the chatbot.

Conversational landing pages are great options for freemium tool pages, complex product pages, and product education sign-up pages. 

They are popular for B2B landing pages especially due to the complexity of the subject compared to e-commerce.

9. Landbot - This chatbot platform allows to create of a personalized conversational landing page. Coding skills not required. 

Video tools for lead generation

Engaging, polished, and informative videos are powerful lead generation tools. 

Use video to grab attention and educate on social media ads, landing pages, and product pages.

10. Biteable - This program reduces the intimidation factor of video and animation production. 

The top-level plan enables collaborative editing, production support, branding, and access to 1.8 million images and clips without a watermark. 

Make sure to include closed captioning to make the video accessible - and for those who watch social videos without sound.

11. Animaker - Animated videos grab attention and can be more profitable than live video production. Animaker streamlines the process for businesses with their business option.

12. Shakr - This video creation technology for start-ups and global businesses includes A / B testing, creative services, and support for setting up video ad campaigns.

13. Magisto Video Editor - An online video editing tool that uses AI to highlight the most emotional moments in your footage, so create videos that connect and inspire.

A / B and multivariate testing tools

Small and large changes to landing pages and social media ads can make or break a campaign's lead generation success. 

With A / B testing, test two separate options to see which one works best. 

Test the design of an entire landing page or a single element, such as a form or CTA.

Multivariate tests are more complex and measure the impact of several subtle changes on a web page. H1 landing page and CTA to find out which combination is most effective for lead generation.

14. Optimization - This company is all about digital experimentation, making it a strong partner for A / B and multivariate testing. 

Perform both styles of testing with the Optimizely Web Experiment Tool, but only A / B testing with Optimizely Performance Edge.

15. HubSpot can perform A / B and multivariate testing to improve lead generation using HubSpot CRM. Set up an A / B test of a landing page to see which option results in more form completion. 

Also, set up multivariate tests to determine if a distinct combination of copy color and background color results in more downloads of a white paper.

Social listening and competitor research tools.

These tools track what people are saying about business and competition's products and services. 

16. Hootsuite Insights - This tool lets you track millions of mentions across major social media platforms, as well as online forums, news, and review sites. 

Track social sentiment around the brand and industry keywords, as well as social mentions from the competition.

17. Sprout Social - Social media management tool provides a detailed analysis of competitors in their Premium and Advanced plans. 

To compare how the brand is performing against the competition, Sprout Social breaks down reports by acquired (organic) and owned (brand-focused) content and by social platform. 

18. BuzzSumo Competitor Intelligence - This tool helps track content that is working for competitors, as well as the content.

Social graphic tools

Original and vibrant graphics capture attention on the yarn. Here are a few tools to help you create stop scroll images.

29. Canva - This easy-to-use design tool lets create social media graphics using ready-to-customize templates or your own designs.

20. Word Swag - This one is for the font fanatics in the crowd. Use Word Swag to create social graphics that contain only text. 

A / B test the performance of text-only social ads for lead generation versus ads that mix images and text.

Landing page optimization tools

Without a specific landing page, inbound lead generation via social media will fall flat. landing page to be smooth, with information that meets the expectations set in social posts, exact next steps, and an engaging CTA button.

21. HubSpot Landing Page Builder - HubSpot's Landing Page Builder helps optimize with one-click forms and dynamic content that changes based on who visits the page  

HubSpot allows to track inbound social media traffic and CTA performance. A / B or multivariate testing will also help optimize the page.

22. Unbounce - Landing page builder and platform helps users create branded pages with an easy drag and drop interface. 

Unbounce specializes in SaaS, e-commerce, and agency landing pages. 

This Social Ads solution helps create personalized landing pages and customizable forms designed to capture more qualified leads.

Social media lead generation statistics

59% of marketers say social media marketing is one of the most effective tactics for improving the quality of lead generation.

61% of marketers say lead generation is their biggest marketing challenge. (Hubspot)

67% of marketers say social media marketing generates leads. (Social media reviewer)

About 96% of website visitors are NOT ready to make a buying decision. (Marketo)

Less than 15 seconds to capture the attention of website visitors before they leave. (Crazy egg)

72% of adults in the United States use at least one social media platform. (Pew Research Center)

73% of adults in the United States use YouTube. (Pew Research Center)

69% of American adults use Facebook. (Pew Research Center)

89% of consumers buy from brands they follow on social media. (Social Sprout)

In 2020, global digital ad spend is estimated at $ 385 billion. (eMarketer)

56% of marketers say revenue generated is the most useful metric to measure the quality of lead generation. (Ascend2)

54% of marketers say they measure the quality of lead continuously. (Ascend2)

66% of marketers say they generate leads on social media with just six hours of social marketing per week. (Social media reviewer)

74% of marketers with more than four years of experience in social media marketing say their proficiency in lead generation has improved. (Social media reviewer)

How to measure lead generation for social media

Analyze, adjust, repeat. It's a marketing mantra in all strategies for good reason and lead generation on social media.

Click-through rate - This statistic shows how effectively are segmenting audiences for social ads. 

Talking about customers' interests, issues, and weaknesses, the CTR percentage will be higher.

CTR is calculated by dividing the number of clicks on an ad on social media by the number of ad impressions and multiplying the result by 100. This is the percentage of CTR for a given ad or campaign.

Conversion Rate - It measures the number of people who have taken the lead generation activities that wanted social ads to entice, such as joining your newsletter, downloading a white paper, or requesting a quote.

Leads Per Channel - Knowing how many leads are getting per channel often tells where customers prefer to engage and where should be focusing on social media ad spend. 

However, if campaigns aren't generating leads on platforms that are known to deliver results for the industry, need to A / B test or rethink social ads strategy on that channel.

Form Abandonment - If your form abandonment rate is high, there may be too many information requirements. Business leaders may be reluctant to give out their full name, email address, company name, and cell phone number.

Directs to Qualified Leads - How many leads you generate through social media are truly qualified i.e means that they resulted in sales or were, at the very least, promising for future business. 

To get the percentage of qualified leads, divide the qualified leads by the total number of leads and multiply them by 100. To make improvements, you may need to further refine social media posts for the target audience.

It's tempting to set social media lead generation strategy on autopilot, especially when seeing positive results.