#Search Ad Spending

 Search ad spend is on the rise as retailers focus on online sales.

Search ad spend is growing at an estimated 5.9% in 2020, according to a new forecast from eMarketer.

The pace of online consumer spending remains more stable than expected.

Retail sales are shifting to digital channels, resulting in more search advertising from digital merchants.

Short term forecast

It is estimated that advertisers will spend $ 60 billion on Search ads this year, which is an increase from previous estimates of $ 55 billion.

Growth is primarily driven by mobile search ads.

According to eMarketer, desktop search expenses will barely increase.

Long term forecast

By 2024, advertisers are expected to spend $ 99.2 billion on search, which is up from a previous forecast of $ 91.32 billion.

Most of this growth will be driven by mobile search ads, which are expected to account for two-thirds of search ad spend by 2024.

Google's share of the search advertising market is estimated to have increased from 61.3% last year to 54.9% in 2022.

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