#Business with broad match and Smart Bidding

Google Ads wants advertisers to give another broad match chance

Broad match keyword suggestions will begin to appear in recommendations.

Google will start showing new recommendations to move broad to Google Ads.

Using smart bidding will help identify existing keywords that could improve performance if switching them to broad match.

By associating a broad match keyword with Smart Bidding, 

Use auction signals to set the correct bid for each of those queries, that is, no longer need to anticipate and manage every potential search.

Leaving the keyword to the query corresponding to the algorithms has been Google's strategy.

With the predictive signals from Smart Bidding as a safety net, an increase in unique search terms generated by the broad match, resulting in a 20% increase in conversions.

The results of using broad match with smart bidding and analyzing a third of its revenue growth come from broad match keywords.

For PPC marketers, using broad match keywords is like nails on a blackboard.

Google has significantly limited the search terms it displays to advertisers, making it harder to ensure that the queries that trigger the broad match keywords are actually relevant.

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