Google Reviews and SEO

#Searchengineoptimization (SEO) is one of the most powerful online marketing strategies available to businesses.

Grow the online business using innovative #SEOstrategy proven to drive business results.

When it comes to SEO, most digital marketers would think of major areas like link building and content development.

Customer reviews command less attention in comparison, but for big brands and businesses, whether local or international, Google reviews can influence or defeat the visitors' buying decision.

Google reviews that include target keywords in #GoogleMyBusiness seem to be the second determining factor in determining a local brand's rank in local packs.

The only factor that is more important than Google reviews is the website's organic ranking.

If the brand has implemented SEO best practices and has sustained high organic rankings among several competitive keywords on a sustainable basis, the page will likely rank above local packs.

Reasons Google Reviews positively impact the rankings:

Search engines trust consumers more than websites:

Google relies on organic signals to determine if a website deserves convincing rankings.

When an eCommerce page gets a link from an authoritative site, Google interprets it as a trustworthy endorsement.

Hence, they will reward with an improved online presence.

Likewise, when consumer reviews services and products, they are signaling to Google that the company is providing something of value to their market.

In addition, reviews also help future users to strengthen their purchasing decisions.

Google likes to read websites:

Google has an army of crawlers that read the website and understand what the content is all about.

Great reviews = more clicks: People reviews as much as word of mouth and peer suggestions.

By getting better customer reviews on a regular basis, one will likely see an increase in Google rankings as a result.

Leverage all the benefits of Google Reviews to boost SEO:

* Local reviews build brand trust

Search algorithms reward the brand online with an enhanced organic presence.

* Great consumer reviews drive more traffic

From an end-user perspective, online users see Google reviews as a turning point in their purchasing decisions.

* Local reviews let Google know about the content

The descriptions help Google crawl and index the site, but it also increases the chances for Google to include the site on the SERPs.

* Review content issues.

Reviews with target keywords are one of the top SEO factors to index and rank top brands in local packs.

Reviews help to rank the page for specific keywords, but leveraging Google's Q&A on Google My Business will allow one to answer participatory questions from consumers.

* Engagement is a two-way street.

Engagement counts as much in search engines and Google My Business as it does on social platforms.

Establish two-way engagement by responding to customer reviews and Google Q&A inquiries.

Google has published a support page focusing on tips for improving the overall ranking on Google. Using this guide, large businesses can learn that interacting with consumers is more effective by reviewing responses on the company's website or on GMB.

Also, the way one respond to negative reviews can make a difference in the favor and cause them to improve their reviews in a positive way.

Research also reveals that 89% of consumers will switch from a negative review to a positive review depending on how the brand responds to their review.

* Product reviews gain clicks, clicks gain visibility.

Research shows that product reviews and ratings are the main factors that influence people when choosing local brands to convince consumers.

compelling product reviews will earn more clicks. Therefore, earning more clicks rewards the site with better visibility on Google's SERPs.

* Take advantage of online reviews for better ranking.

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