#WebDesign Mistakes That Hurt SEO

 Avoid 10 Common Web Design Mistakes That Hurt SEO

1. Poor navigation on the website

2. Slow page load speed:

People in the online world are moving at breakneck speed.

People are constantly scouring social media, hammering emails, and reviewing a ton of generic headlines on SERPs.

that is, if people take the time to click through to the site and the site takes forever to load, people will be gone before you know it.

So keep visitors there, make sure pages load in three seconds or less.

3. A site not suitable for mobiles:

Globally, 52% of web traffic comes from a mobile device.

Google has taken note and developed mobile-first indexing, i.e. prioritizing the mobile version of a website for indexing and ranking.

If the site is not optimized for mobile, expect it to be essentially invisible in the SERPs.

visitors are 5 times more likely to leave a non-mobile site.

4. Missing H1 tags, especially on the homepage:

The H1 tag is the first thing search engine spiders look for to help them determine the topic of the site.

Three tips for using H1 tags to appeal to both Google and your visitors:

Include the main keyword in H1.

Place H1 above the fold - the visible space people see before scrolling down.

Apply the 5-second test. If visitors can tell exactly what the site is about in 5 seconds, the H1 tag is great.

5. Large images and media files:

 Large images and media files can slow down the site.

To make sure this doesn't happen, run the site through Google's PageSpeed ​​Insights test.

6. Disruptive Pop-Ups:

Pop-ups can convert up to 1375% more subscribers when used correctly.

The problem arises when the pop-ups interrupt and annoy the visitors.

According to Google, sites with annoying pop-ups will have a hard time ranking at the top of the SERPs.

For example, time a pop-up window to appear after a visitor has spent at least 30 seconds on the site or after a user scrolls halfway down the page.

Another thing you can do is create enticing pop-ups.

7. Text in images:

Add text directly in an image rather than on the image.

The problem is, when adding text directly to an image, it lacks the ability to use a relevant H1, subtitle, and keywords.

Remember that visitors can read the text in images, but Google cannot.

8. Infinite scrolling:

scrolling down a web page and see the new content load called infinite scrolling.

Google bots can't scroll, which means they won't be able to index additional pages on the site.

9. Thin content:

Three signs of thin content are

Do not have service/product pages

Eliminating service/product pages means giving up the ability to rank for relevant keywords.

Listing multiple products or services on one page is a great idea to have one keyword per page i.e. one product or service per page and should be rewarded with higher visibility in SERPs.

Lightweight content on product pages

10. Do not have a 404 page:

A 404 page is a must, an important page asking visitors to care about their experience.


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